Increasing your website search ranking is one of the biggest goals for your business. However there is a new algorithm, Google Panda, which determines your search rank.
With Google Panda low quality pages are ranking lower and high quality content pages are boosted.
So how do you get your pages to be of high quality content? There are a great deal of ways, but here some effective tactics that help in increasing your website search ranking.
Place Keywords At the Beginning Of the Title
A key word at the beginning of the title versus the middle or end will aid in increasing your website search ranking. Keywords placed at the beginning of the title grab more attention. Search engines weigh your title keywords heavily so they should be pushed to the beginning of the headline. Don’t forget there’s a limit of title words that appear in Google results. If keywords are at the end of a long title, the keywords might not show up in search result.
Original Content
Make up your own stuff. You have your own ideas to share and Google wants you to deliver it in your own way. Not only will original content boost your ranking but your company will appear knowledgeable and reliable.
Link To Authority Sites
Linking to authority sites is critical. This tells Google that your site is trustworthy because you’re using credible sites. Authority sites include domains with .org, .gov, .edu and .net . Major news channels and magazines are of good standing, also.
“List” Headlines
People love to search for lists. Having article headings with lists is a great way to help in increasing your website’s search ranking. For example, instead of writing, “How to Boost SEO” you can write “ Top 5 Ways to Boost SEO”. This minor tweak can go a long way.
Keyword Density
The keyword should be the most frequent phrase in the content without a doubt. It should be used whenever possible but without appearing forced. Google will recognize the attempt to over use your key word according to BackLink. This can result in lowering your search ranking. Find a balance with your keyword and use it responsibly.
Image Optimization
Search engines look for keywords within your image file names. You can use your headline for image tags. This can help your image pop up on Google’s image search as well as web search. People tend to underestimate image optimization; but it’s among the factors that help in increasing your website search ranking.
