One of the most important strategies of getting your business out there is optimizing your content for the web.
You may have good content about your product or service but the way it’s structured makes a significant difference to search ranking. Here are effective approaches to attracting traffic to your website.
Most Important Information First
Using the inverted pyramid is an important and standard way of writing for optimizing your content. Put the most important information first because that’s the area readers go to first. Placing your most important keywords at the beginning of the content is critical because that’s what will show up on the Google results page in the meta description section which is the short description of the content that’s displayed. Your meta description should be taken from the beginning of the content and contain the most important information of the entire piece. Google Algorithms values the placement of keywords at the beginning of the content according to Backlinko.
Don’t Use Branded Keywords
This is a major block to optimizing your content. Why? Because you’re limiting search results to people who search your brand name in particular. Branded keywords are a result of your brand name recognition and will rank on the top page of Google, so there would be no need to optimize. So take your brand name out of focus and center the piece on non-branded keywords. For example, branded keywords would be: NuZoo Media, NuZoo Marketing, NuZoo Video. Shoot for more general non branded keywords such as video marketing, SEO, or video production. People are more interested in the product than the brand.
Write For the Mass Audience
As a professional you tend to use words and phrases that are tied to your industry. However, that doesn’t mean everyone else will understand. You need to write for a general audience. Most readability scores tell you to write for the 7-8th grade level according to Microsoft Office. Write in a way that people outside of your industry can comprehend. Optimizing your content through easy readability can boost your search rankings.
Always Include Images
Optimizing images can help boost your search ranking according to Yoast.The most shared content contain images. Photos get over 50% more Likes on Facebook, and over 100% more comments than average posts according to FastCompany. Images are compelling and make the page look more attractive. You can optimize your images by adding keywords in the alt tags of the photo. However, don’t stuff the alt tags with as many keywords as you can. Search engines will lower rankings for over-optimization.
Contact NuZoo Media for more information on web design and content marketing.