The lack of certain website features can be the reason your website traffic and conversion rates aren’t where you want them to be.
If people are leaving your site without returning or taking action, it might not be about the product or service but the website experience.
The way you represent your business is vital because your website is the first place people go to find out about your services. Here are a few website features you can’t go without.
Mobile
Because mobile devices are a huge component of online activity, going mobile is one of the most important website features you need to have. Customers want a fast and easy way of viewing a website, especially with a small screen space. 61% of consumers like a brand more when they have a pleasant mobile experience according to Mobify. Going mobile shows consumers that your business is innovative updated and active.
Social Media Platforms
The presence of social media on your site is critical. Social media is great for networking, communicating and showing people what you’re all about. People on social media can help your business grow by writing about your business, sharing your posts and inviting friends to follow you. Use social media to promote your products and offer promotions. Social media also gives you a platform to show your customers how you’re engaged with the community. Have share buttons on the front page of your website where it’s visible and stands out.
Sign Up Form
This is a call to action. Encourage customers to sign up for your e-newsletter. Through newsletters, you can inform people about your services, news and promotions. Offer incentives for signing up such as a discount on a product. This is a great way to interact with your customers by sending out emails on a consistent basis. Have your sign-up button on the front of your page where it stands out.
Blog
If you don’t already have one, a blog is one of the website features that gives your company a plus. Blogging is a great way for customers to get to know more about your company and the people that work there. Writing articles about your industry, its’ products and services helps position you as an expert and builds trust with customers. Customers can leave comments and questions for an interactive and personal experience. Blogs generate 126% more leads than those without a blog according to Yahoo! Small Business. A valuable part of blogging is that it can generate more traffic through search engine optimization (SEO). If your website has a blog, your website can be easier to find on search engines because they love fresh content to index.
The lack of certain website features can be the reason your website traffic and conversion rates aren’t where you want them to be.
Sign Up Form