With all the different tools, concepts and executions that make up marketing, you might be asking yourself what is content marketing. Well to answer that as simply as I can, it’s the process of producing some sort of value through blogs, social media, apps or content on your own platforms, that results in continued visits or shares from your target. Similar to social media marketing, there are pros and cons, right and wrong ways to do content marketing. Here are our biggest pros and cons.
Pros of Content Marketing
It provides insight
If you have a loyal following and create quality content, you will be rewarded with customer feedback. Some of the responses might be negative but you can use that to make adjustments and improvements.
Increase your chances for shares
While I don’t think that you should create content with the expectation that it will go viral, I do think that the best chance you have is creating quality content. If you’re producing work that moves people, they’ll want to share it and you’ll have a chance for it to go viral. The more consistently you can put out quality work the more your customers will visit consistently and share your content.
Cons of Content Marketing
It won’t come easy
It takes time and hard work to be successful with content marketing. If you don’t have the time to commit you might want to think about bringing someone on in order devote the time it needs. If you can’t do this then maybe it’s not the right time to start your target marketing campaign.
You Need to Be Organized
You need to be well organized in order to make sure all the content being produced is thoughtful and related. If you’re just throwing out seemingly random or unorganized content people won’t know what to expect from you and be less likely to follow.
In my opinion, as long as you have the time to dedicate to content marketing the pro’s definitely outweigh the cons.
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