How cool would it be if you could make choices in a video you’re watching? With interactive video you can.
Interactive video allows the viewer to interact with the video by selecting choices through touch, sound and clicks. Viewers can do more than sit back and watch.
Interactive video can be used for many types of purposes from shopping to story telling.
Not only are they entertaining and engaging, but these appealing videos make people want to watch them again. Interactive videos inspire viewers to replay them on average up to three times, according to Entrepreneur.
Customizable Storylines
You can use interactive video to tell a story, with viewers making plot choices. This is what Pepsi does in their video “Now is What You Make It.” Viewers can click on a pop up icon to unveil a new scene. Another way to use interactive video to tell a story is to make a choice to change the direction of the story. Viewers can take part in the fate of the story. If they don’t like it, they can always try another choice. Andy Grammar’s music video “Keep Your Head Up” uses this type of interaction.
Shopping Through Video
Producing videos to market new products has become commonplace in our visual and mobile era. But the latest twist lets you shop and buy through video. While the interactive video is playing you can click on icons that allow you to purchase products. This video of Ben Sherman’s 2012-2013 collection is one example of apparel shopping though video. In the video, as each model walks by, an icon of the outfit pops up in the corner. When you click on it, you can view item options like sizes and colors, and prices and purchase it immediately.
How To’s and Tutorials
Using interactive video you can learn how to do things by making choices and becoming part of the process. This DIY method immerses you in the tutorial and may help you learn more. The Cupcake Adventure tutorial shows you how to make cupcakes while you choose the flavors. People are apt to learn and retain more information when they take part in the process rather than watching.
Contact NuZoo to discuss what type of
interactive video is best for you.
Photo courtesy of Ambro, FreeDigitalPhotos.net