A video production company can do a lot for your business. In today’s online and mobile world, a professional video is critical to marketing your business. According to DigitalSherpa, videos increase people’s understanding of your product or service by 74%.
Marketing Strategy Plan
Not only will a video production company shoot your video, but they’ll lay out a plan to reach your audience effectively. A video production company can help you identify your target audience, and help you choose what kind of video is most suitable for your products or service. Storytelling, customer testimonials and tutorials are just a few of the many options.
Video and Search Engine Optimization (SEO)
Search engine optimization (SEO) isn’t just for websites. Google owns YouTube now, and searchable video drives many marketing campaigns and web traffic. A video production company will help get your video posted and indexed on various social media platforms, giving your company an SEO boost. Other SEO methods that your video production company may use include transcribing your videos, identifying and adding key words and tags. A video production company can also review and compile the stats of your video to determine where people are watching it, how many times it’s been viewed and repeat traffic. This is the kind of data that can help you make decisions about future video marketing efforts.
They’ve Got All the Equipment
And they know how to use it. A video production company’s equipment involves high def cameras, appropriate lighting and professional audio equipment, including a variety of microphones. Lighting and audio are very important to making any video look and sound professional. Lighting can create the tone, atmosphere and mood to help sell your products and services. Don’t underestimate the audio, either. If you don’t have good audio quality then you don’t have a video. Great footage without good sound is not a successful video.
Just go to YouTube and you’ll see plenty of cell phone marketing videos that aren’t selling anything. Don’t be one of those companies.
People are Attracted To the Visuals So Give Them What They Want
Contact NuZoo today to discuss how using video to increase sales can be part of your strategy. We’ll help you identify the type of video that’s right for you.
A video production company can do a lot for your business. In today’s online and mobile world, a professional video is critical to marketing your business. According to DigitalSherpa, videos increase people’s understanding of your product or service by 74%.