A great website experience is something your customers truly value. It can be the reason a customer chooses your service over another.
Take your landing pages very seriously and test them out. A great landing page experience can help you gain loyal customers.
According to a MarketingExperiments, 64% of marketers say landing pages are the most important online factor of testing your promise of value to be delivered. Here are things you need to keep in mind when improving your landing pages.
Mobile Landing Pages
It’s extremely important to optimize your landing page for mobile devices. As soon as your page opens, a prospective customer should be able to see the entire page on the device no matter the size of the screen. If a landing page isn’t mobile, important information can be cut off, images too big and fonts too small. You don’t want your customer zooming in and out in frustration.What you want is a great landing page that has large fonts, tabs and is fast to load. Not only are mobile landing pages beneficial for customers, but for you as well. If you go mobile, your search ranking will be higher, you’ll get more page views and this can translate into conversion rates. Creating a mobile site led to a 153% increase in conversions for Deluxe according to SlideShare. If it works for them, it can work for you.
It’s Not About You
Remember it’s not about you – it’s about the customers. What you have to offer to make their lives better should be the focus of your pages. They don’t want to know about your comapny’s success or your CEO’s life story. It’s all about the products or service itself. Make your pages faster to load by simplifying them. Although you want to include creative and cool elements, less is more when it comes to a great landing page. Don’t be disappointed because simplicity is one the latest web trends.
Who, What, Where, Why
Give customers all the information they need.They should know all the basics of your service within the short time they spend on your website. Let them know who you are and what your service is all about. Show people where they can find your service or products. Provide links and directions to your location. If you want to be tech savvy, link Google maps to your website so they find you in a convenient manner. Most importantly, include why your product should be chosen. There are many companies like you, so why should your product/service be used over others? Is it the price, quality, or the values of your company?
People should leave your website feeling fully knowledgeable about what your services are and satisfied with a great landing page experience.
Contact NuZoo Media for more information
about creating a great landing page.
A great website experience is something your customers truly value. It can be the reason a customer chooses your service over another.