Your website is one of the most important aspects of your business. It can be hard to keep up with all the latest updates.
However, there are big website mistakes that businesses make that potentially hurt your company.
Here are some of the most common website mistakes businesses make as well as how to fix them.
Focusing More on Traffic Versus Conversion
Too often people think the more traffic, the more conversions which is a very common website mistake. People focus on trying to get as many visitors as we can, but aren’t getting enough people to take action. Why? Well one of of the main reasons is, you aren’t reaching your targeted audience. You may be getting a lot of viewers but not the specific viewers that need your service. So what can you do? Changing the wording on your site is a potential way to increase conversions.The copy on your site needs to be phrased in such a way that’s customized towards your target audience otherwise known as content marketing. Website conversion rate is nearly 6 times higher for people who engage in content marketing according to SmartBugMedia.You need to add consistent content to your website as well as high quality content. This will help with SEO and eventually conversions.
Hiring Your Neighbor to Build Your Website
This is one of the biggest website mistakes of all. Yes, there are many free online web builders that anyone can use. However, it looks unprofessional and does very little for your business. Without an original domain, you won’t rank anywhere on Google Search. Another issue is if you try to move websites in the future, you risk losing credit for all links aimed at your website according to AmericanExpress. Free online builders come with standard and overused templates that won’t represent your business in the best way. Another downside to using a self web builder is tracking traffic onto your site. Hire a web design company. Web designers can tailor the design to compliment your uniqueness and branding. A good web design company can manage the stats, compile reports for you and make recommendations on landing pages, changes to site structure and content to help boost your organic ranking.
Website Isn’t Optimized for SEO
Tailoring your website for SEO is your best opportunity to get ranked on Google Search. Write with subheads and highlighted keywords. Keep texts bold and short and content in an inverted pyramid order. You want the most important content at the top. Page titles should start with your business company name followed by a brief description of the site. Don’t start with words like “The” or “Welcome”. All the little things you do for your website can add to your search engine ranking such as having a blog, linking to authority sites, and writing original content.
Website Looks Too Busy
Squeezing in as much information onto a page is no longer welcome. One of the most common website mistakes is having a cluttered and confusing website without having a sense of flow and easy navigation. People need a clean looking website especially when viewing from mobile devices. Tabs and links need to be easy to find. It’s all about simplicity now. You might want to show off all your best work and photos, but it can be a little overwhelming to a viewer.
Your website is one of the most important aspects of your business. It can be hard to keep up with all the latest updates.