About Carolina Duron
Posts by Carolina Duron:
Video Content Strategy
I’ve heard about this recent trend saying the future is video content strategy for business. At NuZoo it’s not the future, it’s now.
For the past several years we’ve been producing educational, marketing, branding and corporate videos that have taken the place of traditional communications vehicles. Many of our clients have transitioned from printed materials, conferences, classroom educational, traditional PR and marketing vehicles like direct mail, press releases, and annual meetings to online video. Face-to-face interactions, while still popular, have become second to video.
Our experience as a digital agency has taught us that not having a video strategy in your marketing plan is almost crazy, especially with the increased popularity of branded videos. In addition, both content and marketing strategies rely heavily on videos and will continue to do so in the future. In a time and place where online presence is key for survival a strong video content strategy is a must.
When you’re trying to connect with a customer it can be challenging to cut through all the noise that is inevitable in the online world.
Videos are the solution to this. They’re a quick and efficient storytelling tool that gives a business a unique identity. Video allows the customer to feel engaged and is a great means of communication. We have evolved into a society that no longer needs to meet in-person or even have an office workspace; all you need is a laptop and Internet to connect with a colleague.
Research done by Invodo says people are willing to watch a video 60% of the time and, more than three out of five consumers will spend up to two minutes watching a video educating themselves about the product they’re going to buy; 37% will watch up to three minutes.
The easy access provided by videos allows your business to have an impact on the audience in a short period of time.
Google is the number one search engine and YouTube is number two. If your YouTube video has high rankings it is more likely to appear in organic search results linked to your product or service. Overall if you have a quality video content strategy and dedication then you’ll appear higher on Google’s organic searches.
However, when you are looking to create a video for your business or company you need to have a clear idea of what you want and how you wish to impact your audience. This is where NuZoo comes in. At the ‘Zoo we pride ourselves in creating innovative content for our clients that will demonstrate the power behind videos.
Contact NuZoo Media to work on your video content strategy!
Video SEO Do’s and Don’ts
Have you ever wondered why your YouTube video isn’t getting as many views as you’d like? You might not be optimizing your channel to its full potential.
Here are NuZoo’s Do’s and Don’ts of video SEO:
VIDEO SEO DON’TS
1. Don’t: Use vague words, titles and/or descriptions on your videos.
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While it may be good advertising to use your company’s name in the title of your videos, you have to consider words that people are actually searching on YouTube and Google. You should avoid using vague or confusing descriptions. For example, at NuZoo we write about video production so a word we use in all of our titles, articles, and descriptions is video; followed by any trends or tips we’re discussing. It might seem obvious but sometimes it’s the obvious that’s missing from successful online content.
2. Don’t: Bypass tagging your videos.
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Like keywords, you must have relevant tags on your video in order to appear on YouTube and Google searches alike. Having between 5-10 tags on your video is the best way of making sure your target audience finds your content. These tags can be as general or specific as you want them to be, as long as they are consistent with your video content. When you don’t tag your videos, YouTube and Google will have a hard time figuring out if your video is right for a search result; this applies to all SEO.
3. Don’t: Forget to promote your video on social media.
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Having your video linked and/or embedded on any and all your online portals is the best way to improve your number of viewers. This is the basis of video SEO and SEO in general. The more your content is linked and found elsewhere the more likely it is to be found. If you aren’t sharing it then neither will YouTube or Google on their searches.
Video SEO Do’s
1. Do: Choose strong and relevant keywords in your title and description.
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Going back to our example of video editing at NuZoo, we make sure that our keywords appear several times throughout our work. This is a classic SEO tactic and the same applies for video. You want to make sure your keywords are found in your description, title, transcript, and annotations in order to receive a more positive SEO ranking on your video.
2. Do: Organize your channel using keywords and tags.
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The more organized and manageable your page appears to the audience, the better. By tagging your video with relevant topics and grouping it with your own you create a keyword-friendly channel that will connect you with a more concentrated audience. Linking your video to similar ones will help you get in touch with a bigger audience while keeping it concentrated, and have a better history and reputation with Google.
3. Do: Use Metadata for your video.
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While this might seem like a foreign concept, using manually written metadata is becoming an increasingly popular aspect to include in videos. Metadata is the keywords that computers and search engines alike use to search for any content in videos. Anywhere your video goes the metadata travels with it. YouTube gives you many fields you can use to personalize your video from the title to the description and metadata. Why not take advantage of all the SEO opportunities YouTube has to offer?