Blog posts are a great part of content marketing. It does a lot for your business including increasing traffic, building trust with customers and humanizing your business.
Most importantly, it informs your customers about your products/services. However, blogging requires planning just like all other marketing efforts. Here are some helpful tips that can get you ahead of the game.
Post on a Consistent Basis
It’s all about timing. According to Todaymade, most blogs fail after a few months only because they failed to be consistent. Have a schedule for your blog posts. Plan the amount of time you give yourself to generate an article and what days of the week you will post. For example, you can plan to produce three items a week and spend two days on each blog. If you create a pattern, you appear more organized and professional to your audience. Blogging consistently can help generate more traffic through SEO.
Bloggers Who Specialize
It would be great to have everyone at your company write blog posts. However, there’s the quality verses quantity issue. Producing fewer high quality articles rather than a bunch of unthoughtful articles is more effective and beneficial to your company. There are about 200 ranking factors in Google’s Algorithm according to Backlinko for high quality content. A couple of employees should write about what they know. In effect, experts are writing about their expertise, which Google values. These bloggers can learn all of the tactics and spend time learning the ropes of successful blogging.
Plan Your Topics Ahead of Time
You don’t want to come into work wasting time on searching for an article topic. Create a blog plan way ahead of time. Think about the topics you want to cover for the next few months. Ask yourself what your customers are interested in and what you think they need to know. Always keep topics relevant to your audience and not just your company. Have a variety of topics each week. For example, you can plan four SEO articles a month and post one each week. At NuZoo Media, we have a blog section called Biz Buzz where we write about fun and interesting topics such as local events. We post an article about every other week. This changes up the routine and keeps the blog interesting.
Piggyback off of Previous Articles
What does piggyback mean? It’s using a subject or a sub-topic from a previous article and creating an entire article on that topic. Things change so rapidly today that yesterday’s news is often obsolete or has dramatically changed in a short time. Revisit old posts, and create new, up-to-date articles. If you look back at your articles you might see little paragraphs that could be branched into several new articles. This also creates more room for in-bound links which is linking to articles you have written previously which can help with SEO.
One of the most important strategies of getting your business out there is optimizing your content for the web.
You may have good content about your product or service but the way it’s structured makes a significant difference to search ranking. Here are effective approaches to attracting traffic to your website.
Most Important Information First
Using the inverted pyramid is an important and standard way of writing for optimizing your content. Put the most important information first because that’s the area readers go to first. Placing your most important keywords at the beginning of the content is critical because that’s what will show up on the Google results page in the meta description section which is the short description of the content that’s displayed. Your meta description should be taken from the beginning of the content and contain the most important information of the entire piece. Google Algorithms values the placement of keywords at the beginning of the content according to Backlinko.
Don’t Use Branded Keywords
This is a major block to optimizing your content. Why? Because you’re limiting search results to people who search your brand name in particular. Branded keywords are a result of your brand name recognition and will rank on the top page of Google, so there would be no need to optimize. So take your brand name out of focus and center the piece on non-branded keywords. For example, branded keywords would be: NuZoo Media, NuZoo Marketing, NuZoo Video. Shoot for more general non branded keywords such as video marketing, SEO, or video production. People are more interested in the product than the brand.
Write For the Mass Audience
As a professional you tend to use words and phrases that are tied to your industry. However, that doesn’t mean everyone else will understand. You need to write for a general audience. Most readability scores tell you to write for the 7-8th grade level according to Microsoft Office. Write in a way that people outside of your industry can comprehend. Optimizing your content through easy readability can boost your search rankings.
Always Include Images
Optimizing images can help boost your search ranking according to Yoast.The most shared content contain images. Photos get over 50% more Likes on Facebook, and over 100% more comments than average posts according to FastCompany. Images are compelling and make the page look more attractive. You can optimize your images by adding keywords in the alt tags of the photo. However, don’t stuff the alt tags with as many keywords as you can. Search engines will lower rankings for over-optimization.
Contact NuZoo Media for more information on web design and content marketing.
Your website is one of the most important aspects of your business. It can be hard to keep up with all the latest updates.
However, there are big website mistakes that businesses make that potentially hurt your company.
Here are some of the most common website mistakes businesses make as well as how to fix them.
Focusing More on Traffic Versus Conversion
Too often people think the more traffic, the more conversions which is a very common website mistake. People focus on trying to get as many visitors as we can, but aren’t getting enough people to take action. Why? Well one of of the main reasons is, you aren’t reaching your targeted audience. You may be getting a lot of viewers but not the specific viewers that need your service. So what can you do? Changing the wording on your site is a potential way to increase conversions.The copy on your site needs to be phrased in such a way that’s customized towards your target audience otherwise known as content marketing. Website conversion rate is nearly 6 times higher for people who engage in content marketing according to SmartBugMedia.You need to add consistent content to your website as well as high quality content. This will help with SEO and eventually conversions.
Hiring Your Neighbor to Build Your Website
This is one of the biggest website mistakes of all. Yes, there are many free online web builders that anyone can use. However, it looks unprofessional and does very little for your business. Without an original domain, you won’t rank anywhere on Google Search. Another issue is if you try to move websites in the future, you risk losing credit for all links aimed at your website according to AmericanExpress. Free online builders come with standard and overused templates that won’t represent your business in the best way. Another downside to using a self web builder is tracking traffic onto your site. Hire a web design company. Web designers can tailor the design to compliment your uniqueness and branding. A good web design company can manage the stats, compile reports for you and make recommendations on landing pages, changes to site structure and content to help boost your organic ranking.
Website Isn’t Optimized for SEO
Tailoring your website for SEO is your best opportunity to get ranked on Google Search. Write with subheads and highlighted keywords. Keep texts bold and short and content in an inverted pyramid order. You want the most important content at the top. Page titles should start with your business company name followed by a brief description of the site. Don’t start with words like “The” or “Welcome”. All the little things you do for your website can add to your search engine ranking such as having a blog, linking to authority sites, and writing original content.
Website Looks Too Busy
Squeezing in as much information onto a page is no longer welcome. One of the most common website mistakes is having a cluttered and confusing website without having a sense of flow and easy navigation. People need a clean looking website especially when viewing from mobile devices. Tabs and links need to be easy to find. It’s all about simplicity now. You might want to show off all your best work and photos, but it can be a little overwhelming to a viewer.
A great website experience is something your customers truly value. It can be the reason a customer chooses your service over another.
Take your landing pages very seriously and test them out. A great landing page experience can help you gain loyal customers.
According to a MarketingExperiments, 64% of marketers say landing pages are the most important online factor of testing your promise of value to be delivered. Here are things you need to keep in mind when improving your landing pages.
Mobile Landing Pages
It’s extremely important to optimize your landing page for mobile devices. As soon as your page opens, a prospective customer should be able to see the entire page on the device no matter the size of the screen. If a landing page isn’t mobile, important information can be cut off, images too big and fonts too small. You don’t want your customer zooming in and out in frustration.What you want is a great landing page that has large fonts, tabs and is fast to load. Not only are mobile landing pages beneficial for customers, but for you as well. If you go mobile, your search ranking will be higher, you’ll get more page views and this can translate into conversion rates. Creating a mobile site led to a 153% increase in conversions for Deluxe according to SlideShare. If it works for them, it can work for you.
It’s Not About You
Remember it’s not about you – it’s about the customers. What you have to offer to make their lives better should be the focus of your pages. They don’t want to know about your comapny’s success or your CEO’s life story. It’s all about the products or service itself. Make your pages faster to load by simplifying them. Although you want to include creative and cool elements, less is more when it comes to a great landing page. Don’t be disappointed because simplicity is one the latest web trends.
Who, What, Where, Why
Give customers all the information they need.They should know all the basics of your service within the short time they spend on your website. Let them know who you are and what your service is all about. Show people where they can find your service or products. Provide links and directions to your location. If you want to be tech savvy, link Google maps to your website so they find you in a convenient manner. Most importantly, include why your product should be chosen. There are many companies like you, so why should your product/service be used over others? Is it the price, quality, or the values of your company?
People should leave your website feeling fully knowledgeable about what your services are and satisfied with a great landing page experience.
Contact NuZoo Media for more information
about creating a great landing page.
Blog posts are a great part of content marketing. It does a lot for your business including increasing traffic, building trust with customers and humanizing your business.
One of the most important strategies of getting your business out there is optimizing your content for the web.
A great website experience is something your customers truly value. It can be the reason a customer chooses your service over another.