About Fay Hnaihen
Posts by Fay Hnaihen:
Why Hire a Video Production Company
A video production company can do a lot for your business. In today’s online and mobile world, a professional video is critical to marketing your business. According to DigitalSherpa, videos increase people’s understanding of your product or service by 74%.
Marketing Strategy Plan
Not only will a video production company shoot your video, but they’ll lay out a plan to reach your audience effectively. A video production company can help you identify your target audience, and help you choose what kind of video is most suitable for your products or service. Storytelling, customer testimonials and tutorials are just a few of the many options.
Video and Search Engine Optimization (SEO)
Search engine optimization (SEO) isn’t just for websites. Google owns YouTube now, and searchable video drives many marketing campaigns and web traffic. A video production company will help get your video posted and indexed on various social media platforms, giving your company an SEO boost. Other SEO methods that your video production company may use include transcribing your videos, identifying and adding key words and tags. A video production company can also review and compile the stats of your video to determine where people are watching it, how many times it’s been viewed and repeat traffic. This is the kind of data that can help you make decisions about future video marketing efforts.
They’ve Got All the Equipment
And they know how to use it. A video production company’s equipment involves high def cameras, appropriate lighting and professional audio equipment, including a variety of microphones. Lighting and audio are very important to making any video look and sound professional. Lighting can create the tone, atmosphere and mood to help sell your products and services. Don’t underestimate the audio, either. If you don’t have good audio quality then you don’t have a video. Great footage without good sound is not a successful video.
Just go to YouTube and you’ll see plenty of cell phone marketing videos that aren’t selling anything. Don’t be one of those companies.
People are Attracted To the Visuals So Give Them What They Want
According to Social News Daily, 73% of US adults are more likely to purchase after watching a video. This can no longer be considered a trend, video marketing is here to stay.
Contact NuZoo today to discuss how using video to increase sales can be part of your strategy. We’ll help you identify the type of video that’s right for you.
Hire a Web Design Company: Don’t Use Online Web Builders
A company’s website should be taken seriously and look as professional as it can. It should be unique with advanced features and consistent with branding.
Leave website building up to a web design company. While online-website builders seem fast and easy, they can dramatically limit your website’s potential. If you hire a web design company they can make your website easy to navigate, functional and SEO-friendly.
Here are some of the most important reasons to hire a web design company.
Avoid Using Standard Templates
With free website builders come standard templates that thousands of other companies are using. Because you are competing with so many companies, it’s important that your website is unique and tailored to fit your business. If you hire a web design company, they can customize a website for your business. Web designers are detail oriented and will carefully consider all aspects of the website that will compliment your branding.
Increase Search Engine Optimization (SEO)
Web designers know all the tools to help increase your ranking in search engines. Search Engine Optimization (SEO) is one of the most effective ways to increase traffic onto your site. There are various ways to increase SEO from site construction to keywords, linking articles and adding meta descriptions. If you hire a web design company they will optimize the site with all the latest SEO methodologies.
Track Your Traffic
Tracking traffic is another reason to hire a web design company. Managing the stats from your website traffic can be a full-time job, but it’s important. Those stats will tell you where your site visitors are coming from, what pages they’ve looked at and where your site ranks for search term queries, which all help you to make changes on your site. A good web design company can manage the stats, compile reports for you and make recommendations on landing pages, changes to site structure and content to help boost your organic ranking.
Advanced Functions
There are many functions a web design company can build into your website that an online-builder can’t. Flat design and parallax scrolling are new and innovative trends that web designers can build for you. They can also add shopping carts, blogs, advertising and video.
Train You To Use Your Site
Web designers want to give you a fantastic website, but don’t want you to be stumped when trying to add content or make changes. Your web designer can show you how to update articles, add graphics and blog.
In short a web design company can make your website easy to navigate, functional and SEO-friendly.
Contact NuZoo to talk about how we can be of service to you.
Online Traffic Return Best Practices
Getting customers onto your website is great, but how do we increase online traffic return?
Keeping your customers informed about your business can help maintain loyalty. Customers’ attention needs to be earned; here are some of the best practices.
Stay in Touch With Your Customers
Get their emails, so that they hear from you. Have an email- list of people so you can send them promotions by sharing promotions, news, tips and trends, and new products. Sending out emails is a good way for customers to remember you, and by adding links to your website in the email you make it easy to generate online traffic return.
Customize Emails
Know what your customers are interested in and keep them up to date on industry news and trends that affect their business. That way you send them emails that are most relevant to their interests. It’s always great to use their name in the content, so it looks more personal. Send them emails of products that they would most likely appeal to them, rather than a general email. And remember it’s never about you, it’s always about the customers.
Loyalty Programs
This is a great way for thanking your customers for being a part of your business. Customers can feel appreciated when the business is doing something for them. Loyalty programs are great, because people love racking up points. According to Shephkeyen, 54% of Americans would use a business more if the company had a loyalty reward.
Encourage Them To Share
Getting your customers to share your website with people they know is a fast and easy way to expand your audience. Customers can share your website through social media accounts. You can also give rewards for customers who refer another person to your business. Sharing is as easy as a click of a button, so it is not too much to ask for.
Photo courtesy of Stuart Miles, FreeDigitalPhotos.net