About Fay Hnaihen

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Interactive Video is Hot

Interactive Video is Hot

How cool would it be if you could make choices in a video you’re watching? With interactive video you can.

Interactive video allows the viewer to interact with the video by selecting choices through touch, sound and clicks. Viewers can do more than sit back and watch.

Interactive video can be used for many types of purposes from shopping to story telling.

Not only are they entertaining and engaging, but these appealing videos make people want to watch them again. Interactive videos inspire viewers to replay them on average up to three times, according to Entrepreneur.

Customizable Storylines

You can use interactive video to tell a story, with viewers making plot choices. This is what Pepsi does in their video “Now is What You Make It.” Viewers can click on a pop up icon to unveil a new scene. Another way to use interactive video to tell a story is to make a choice to change the direction of the story. Viewers can take part in the fate of the story. If they don’t like it, they can always try another choice. Andy Grammar’s music video “Keep Your Head Up” uses this type of interaction.

Shopping Through Video

Producing videos to market new products has become commonplace in our visual and mobile era. But the latest twist lets you shop and buy through video. While the  interactive video is playing you can click on icons that allow you to purchase products. This video of Ben Sherman’s 2012-2013 collection is one example of apparel shopping though video. In the video, as each model walks by, an icon of the outfit pops up in the corner. When you click on it, you can view item options like sizes and colors, and prices and purchase it immediately.

How To’s and Tutorials

Using interactive video you can learn how to do things by making choices and becoming part of the process. This DIY method immerses you in the tutorial and may help you learn more. The Cupcake Adventure tutorial shows you how to make cupcakes while you choose the flavors. People are apt to learn and retain more information when they take part in the process rather than watching.

Contact NuZoo to discuss what type of
interactive video is best for you.

 

 

 

 

 

Photo courtesy of  Ambro, FreeDigitalPhotos.net

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Video Marketing Strategy for SEO

video marketing strategy for SEOMaking a great video is just a small part of what it takes to attract attention to your company.

You also need a video marketing strategy.

Now that you have a video, people need to know your video is out there. You want to generate traffic to your video by reaching your target audience. There are several strategies and techniques to do so.

Embed your videos

According to Rob Ciampa from Content Marketing Institute, a great marketing video strategy is to intertwine videos and websites. Include your website in your videos and vise versa. For example, If you want to sell a product on your website, having a video of the product on the website can be very effective. Customers will get more insight on the product as well as how the product can be used.

Social Network Approach

Put your videos everywhere. We want to see them on Facebook, Twitter, YouTube, and Pinterest. People can watch your videos right on your Facebook page. If your business is on Twitter, create tweets about your video. More and more people are getting onto these platforms everyday.

YouTube Advertising

Take advantage of this. Your advertisement can be featured in a wide variety of YouTube videos. When a person clicks on a video a short advertisement will come up before they watch the video. These may be more effective than side ads on Google. The cool feature of YouTube advertising is you can select the target audience age, interests, and location. After all, YouTube is the number one video website. According to CMO, people are 27 times more likely to click through online video ads than textual ads.

Transcript Search

Gregory Moore says search engines like YouTube and Google can pick up transcripts so coming across your video will be more likely. Add your target keywords in your video. This can allow every word you are saying in your video to be searched.Having the spoken words in text can increase engagement and boost your SEO. Remember that Google owns YouTube, making it even more likely your videos will rank high in a search according to Search Engine Watch.

Tagging and Descriptions

In order for people to come across your video, you need to come up with a variety of relevant keywords. Also, take advantage of the description box on YouTube. Include links for your website and any social media pages you have. You can take a description you already have from your website or blog and reuse it.

NuZoo has produced many marketing videos for businesses just like yours.

We can plan a good video marketing strategy for you. We’ll help you identify the type of video that’s right for you. Whether you are trying to sell a product or just educate people we can help you find the right way to do so.

 

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Website Updates Your Company Needs

Website Updates Your Company NeedsAs a Chicago web design company we can help with website updates that can benefit your company.  A website can always use some improving, but some are crucial for this day and age. It’s time to sweep away the dust and give your website a boost.

Here are some updates your website might need:

It’s Not Responsive

One of the best website updates is reconstructing for a responsive website. A responsive website will generally be modified to fit the device screen. Media, texts, and tabs are more accessible and size-appropriate. With a diverse collection of  devices  such as Ipads, tablets, smartphones, laptops, and desktops, it’s important that websites can be easily accessible and readable no matter the device. Fluid layouts, media and text will adjust to accommodate the device according to SmashMagazine.

What you don’t want is a one size fits all website. 46% of people using mobile devices have said they have trouble viewing a website that does not adjust to their device according to B2C.

It’s Not Mobile

Without a mobile website, your website might be difficult to navigate on a smartphone . The pictures might be too big, the fonts too small, and tabs too tiny to click on. A mobile website should have simpler page designs, large text and buttons according to Entrepreneur.

Redesigning a website to become mobile friendly is a momentous move for your business, because people are ditching their desktops for smartphones. By 2017, 91% of internet users will access internet through their phones according to Dazeinfo. With that being said, it’s critical that consumers can have a pleasant and easy experience looking through your website.

 It Doesn’t Look Updated

With all the new web design trends, it is easy to be behind. Some of the most popular trends include a clutter-free website with a central focus. Images and typography are bolder and bigger. Another way to update your website is to add in a blog. Blogging encourages conversation and interactions with customers.

Considering these website updates is important because site visitors will judge your business based on the capabilities of your website.

 

 

Contact NuZoo to find out what website updates suit your site.

 

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5 things to Look for in a Web Design Company

web design companyChoosing a Web Design Company Can Be the Most Important Online Marketing Decision You Ever Make

With the rise in technology, everybody wants their business or company on the internet. It is a great fast and easy way to attract people to your company. A company wants to get the most out of their website. It represents everything they stand for. Often, it’s the first impression a client gets of a company.

So, it’s important that a web design company not only makes your website look good but creates a website so that it is easy to navigate, and filled with relevant information that your customers need. One should consider a few things before picking a company. I have compiled 5 crucial aspects for choosing a web design company:

1. How they talk to you.

Do you feel positive energy when you speak to the designers? First impressions are important. You want to feel that the designers care about you and are interested in your needs. Observe how they answer your questions. Do they give you direct straightforward answers? How fast they get back to you is an important indication. They should get back to you within 24 hours.

2. Take a look at all the services the web design company offers.

A website these days should be responsive and mobile, have optimized web pages, and blog capability.
But what else can your web designer offer? Look for companies that offer complete web marketing services including establishing social media presence, hooks from the site to social media, email marketing, blogging services, search engine optimization (SEO), site stats, Google AdWords or other advertising management, and web site hosting. They should provide you with a variety of services that will contribute to a strong website.

3. Client References

Whenever you hire someone, references are important. Do not be afraid to ask a company for people they work for. Talk to customers with a similar size or industry. Look for companies that provide client feedback. A respectable company should be proud of the work they produce. A good company will have project examples on their website that potential clients can take a look at.

4. Take a look at their website.

Practice what you preach. A web design company’s site should look just as good as their clients’ sites. It should look modern and updated. A look at their website will reflect what they can do for you. Look for updates on their websites. Consistent posting is a strong indication that they keep websites thriving.

5. Offers Maintenance

It is important to make your website feel alive by keeping it active. A good web design company will offer a maintenance package that includes keeping the site technology current, blogging services, collecting web site stats, creating landing pages, updating content (if you don’t’ want to) and more.

 

 

 

 

 

 

 

 

 Photo courtesy of Stuart Miles, FreeDigitalPhotos.net

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