About Kayla Tricaso

Posts by Kayla Tricaso:

Creating a Successful Call to Action

Creating a Successful Call to ActionWhat’s a Call To Action?

The term Call to Action, or CTA is regularly used when it comes to websites. Whether you know it or not, your website more than likely has a CTA. A call to action is a button or link that you place on your website’s homepage to drive prospective customers to become leads by filling out a form on a landing page. The purpose of having a call to action on your website is to attract visitors and turn them into customers. Your CTA can be anything that essentially pushes your visitor to do something. This can be a link or button to download something, starting a free trial, making an appointment, or getting a free consultation.

Call to Action Best Practices

To have a CTA that drives visitors, it’s beneficial to follow these best practices:

  • Your CTA should be aesthetically appealing; it needs to make the visitor want to click on it
  • The copy of the CTA should be brief, having as few words as possible while still getting the idea across
  • Start the copy with a verb. Tell your visitor what you want them to do with the first word ~ download, register, sign up, etc.
  • Make sure your CTA is located in a convenient spot and somewhere you know your visitor will see
  • While it’s not crucial, it’s beneficial to make sure your contrasting your CTA to your website’s colors. This presents a sense of cohesiveness to your website and is visually pleasing; your CTA should fit with the overall design.
  • It should stand out and be large enough to see, but not distract from other important content on your page.

Optimize Your Call To Action

In addition to these best practices there are also other ways to optimize your call to action usage. You can use your CTA to prompt visitors to share your content. Using buttons linked to your social media sites, such as YouTube, Facebook, Instagram, and more can drive customers to become more involved with your company as well as share it with their friends and follwers, generating a greater potential for new customers.

You also can use your CTA to further encourage leads to purchase your product or service. To incorporate this idea into your CTA, use it to tempt your visitor with an offer that relates to your product. For example, you can offer your visitor a free trial or demo, which will hopefully lead to a purchase and a new loyal customer.

Finally, you can use your CTA to close the sale. Use your CTA to inspire your visitor to buy your product or service. You can make potential customers feel comfortable enough to engage with your company by providing a friendly and clear CTA that prompts them to purchase.

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Tips for a Successful Video Strategy

Tips for a Successful Video StrategyMap Out Your Video Strategy

Websites aren’t just for written content anymore. Technology has made us more visual and website content has transformed from reading to seeing and watching. Specifically, websites have been an increasing platform for video-based content. Video content provides several benefits for your company or business, and you have to have a video strategy. Videos tell your current and potential customers who you are, they build on your brand, and are an interactive way to engage with your visitors. Today it’s just bad practice to not have any type of video content on your website. According to 9 out of 10 visitors will stay on a site longer if it contains a video, 9 out of 10 visitors will stay on a site longer if it contains a video. Now that you know why having video content is so important, lets talk about tips for a successful video strategy.

The first aspect you should think about when it comes to a video strategy and putting videos on your website is the platform you want to use. The most well known video platform is YouTube. You may think that YouTube is an easy and free way to share your video content with your visitors, and it might be, but our first tip for a successful video strategy is to not solely rely on YouTube as your video platform. While it’s important to utilize and share your social media, when you use YouTube you may lose some control of your video content and platform. Your video platform needs to be easy to control, change, and adapt. It’s also helpful to use a platform that allows you to obtain analytics and statistics on how viewers are engaging with your video.

Intelligent Video Players

If you shouldn’t completely rely on YouTube, then what should you use? The best platform you can use for your videos is any type of intelligent video player. Using an intelligent video player is very important because it’s the glue that holds your video together. An Intelligent video player also can collect information about how your visitors are interacting or engaging with your content. Also, an intelligent video player will have the ability to layer on different elements such as your call to action, such as signing up, downloading, buying, and more. Your intelligent player should also offer a sharing feature so visitors can digitally spread the word, or in this case video, about your company. Intelligent video players are also beneficial because they know how to adapt to all viewing environments whether it’s a smart phone, tablet, or desktop. One of the most crucial reasons that using an intelligent video player over a platform like YouTube is because if you link a video on social media or email marketing, when the visitor clicks the link, it drives them back to your website, not YouTube’s.

Embed Your Videos

The next video strategy tip is to use embeds for your videos on your website. The best way to make sure your audience is being engaged is to play your video through the website. When a video is embedded in a strategic location on your website, it will allow you to explain your product/ service, serve as your call to action, further brand, and more. You can use video playlists to tell a story; you can select and order your videos so they play continuously. Both YouTube and intelligent video players allow the creation of playlists.

Optimizing Your Video for SEO

The last step in your video strategy is optimizing your video for SEO. We have previously written about optimizing your videos for SEO so let this be a little refresher. It all starts with your information. Make sure you have all the fundamental information such as title, video description, tags and keywords that describe your content in its entirety. Don’t forget, you can also transcribe videos.

With how prominent video content is today, you would be doing your website a disservice to not play video on your site. As long as your follow these tips for a successful video strategy, you will impress your visitors and attain new ones.

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Tips for SEO

Tips for SEO12 Fundamental Tips for SEO To Increase the Number of Visitors to Your Website

The amount of information about SEO or Search Engine Optimization is endless. It can be easy to get lost in the plethora of information you can find on SEO. This important website marketing strategy has been proven to enhance your audience’s experience on your website, as well as draw them there in the first place. Before SEO your website might have never reached your audience when they searched on Google and the other search engines; but now, SEO targets your website’s key words so specifically that it is near impossible that your audience won’t be reached. Here are some of the most important tips for SEO today.

1. Know Your Topic

Your website needs to have a topic with content that people can find. This concept sounds simple enough, but you need to know what your topic is so you can optimize SEO to its full potential. If you aren’t correlating your topic with the right SEO strategies, you could be attracting the wrong audience. That being said, although it’s the simplest concept, it’s a crucial aspect when utilizing SEO.

2. Use SEO for Individual Pages, Not Just Your Homepage

One of the biggest misconceptions about SEO is that you only need to utilize it for your homepage. The information your audience is looking for isn’t always on your homepage. What the visitor is looking for could be found on one of your website’s individual pages. Instead of making the visitor search your entire website for what they are looking for, when you use SEO for all your pages, the visitor can be taken right to the page they need.

3. Develop a List of Key Phrases

Before making your list of key phrases that relate to your website, you need to understand what your specific audience is searching for. Consider what they would search for when using a search engine to find what your website offers. Now, compile a list of key words they would use to find your website. Make sure your keywords are simple and words that your audience would use when searching the web. Refrain from using jargon that your audience wouldn’t use. These keywords will become what appears when visitors search for your site, so make sure they are relevant to what your website is about. Use Google AdWords Keyword Planner to help you with this.

 

Contact NuZoo for help with SEO on your website.

4. Utilize Webmaster Tools

Webmaster tools can be very helpful when wanting to get more traffic to your website. Search engines such as Google and Bing have Webmaster tools that are easy and free to use. Through these tools you can see what keywords websites are already using and what keywords tend to bring in the most people to websites. When using Webmaster you can also check your websites search traffic and analyze how many people are visiting your site daily.

5. Sign Up for an Analytics Account

Similar to Webmaster, analytics can help you inspect your website’s statistics, traffic and more! The most widely used analytics service is Google Analytics. Through Google Analytics you can discover how many people are finding and engaging in your website through search engines. Not only are you getting a number of search engine visitors, but you can also find out what people are doing on your website when they get there. Free web services such as Webmaster and Google Analytics are free and help and grow websites so there is no reason not to take advantage of these amazing resources.

6. Know How Your Pages Appear to Search Bots

Different Search Engines may view your site differently. You want to make sure that your website is consistent and appears the same on each browser. One tool you can use for this is Webmaster. With this tool, you can see how your website appears to visitors in search engines such as Google and Bing. This makes sure your website is consistent when using all search engines and browsers. Don’t forget to test this for each individual page within your website!

7. Make Sure Your Website is Mobile Friendly

Having a mobile friendly site is one of the most important tips for SEO. Nowadays, people are using their phones constantly, which is why mobile compatibility for websites is so crucial. To have a successful website your site needs to be computer AND smart phone friendly. It is important for you to know how many of your visitors are coming to your website via mobile devices. You can find out an exact percentage of mobile visitors your website gets through your Google Analytics account as well as how it compares to computer and tablet visitors. It is important to distinguish between mobile and computer users when it comes to website visits. How do you know if your website is mobile compatible? You can use Google’s free mobile friendly tester to find out. Once Google verifies your website, they will tag it as mobile friendly. This will also make your website appear in more mobile searches instead of just web searches. Another important thing to note is to avoid using flash for videos on your website. Instead, use html 5 player – this works on both computers and mobile devices whereas flash just works on certain devices and certain browsers. Or you can use YouTube videos which are viewable on everything.

8. Use Responsive Web Design

Using Responsive Web Design, or RWD, is a great way to guarantee that your website looks great on every device whether it is a tablet, laptop, or Iphone. RWD provides the optimal viewing and interaction experience. It includes easy reading, convenient navigation, and a limited amount of scrolling and resizing. The important thing to remember about RWD is that what your website looks like on a phone will be the same layout and design on a computer. You will save tons of time and energy coding for both computer and mobile when you choose RWD.

9. Concentrate on Page Performance

The first thing you should do when analyzing your page performance is measure your page load speed. Slow web pages are annoying to visitors and often make them leave and search for something else, so you want to make sure your website is fast and efficient. When measuring your page load speed, you want to know your page’s Time to First Byte (TTFB). Google recommends your website to have a <200 ms TTFB.

10. Analyze and Fix Slow Page Loading

You can check your website’s load speed through Google Page Speed. Through Google Page Speed you will find out what areas or aspects of your website are causing the slow speeds. Google Page Speed will give you suggestions on how you can fix your website and alternatives for a faster website. Once you change and fix your website you can compare and find out how your website has improved in speed.

11. Measure Organic Search

What is your search intent for your visitors? Do you want them to buy a product? Download a link? Watch a video? Whatever your intent is, you want to know if your visitors are converting to outcomes that you want. You also want to measure how many of these visitors are organic, which means they didn’t come to your website because they saw an advertisement, instead they came to your site because your site correlated with their search terms. You can easily find and analyze this information through Google Analytics.

12. Fix Any Problems and Execute Strategies

Through this list of tips for SEO you probably have noticed something you could improve about your SEO strategy. SEO is all about driving people to your website and accumulating results. As long as you follow these tips for SEO your website will increase in visitors and accumulate the results that you want. To put SEO in the simplest terms possible, the higher SEO ranking you have results in more people finding your site which results in more and better outcomes for your website.

Contact NuZoo for help with SEO on your website.

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