About Mary Joan

Posts by Mary Joan:

What Makes A Great Marketing Video?

What Makes a Great Marketing Video?Video is one of the most important marketing tools today. A great marketing video can be shared through email, blogs, YouTube, Facebook and Twitter. It’s the most shared online content and YouTube is the second largest search engine.

People just love watching videos. It’s way easier than reading pages of text trying to figure out if what you’re offering is what they’re looking for. Video is very effective in making consumers feel more confident about buying a product or service.

More of NuZoo’s clients are asking us to produce videos, and the percentage of prospects asking for video has also climbed.

Here are 3 things that go into making a great marketing video.

Get to the Point Quickly

You have about 10 seconds to make your point before you lose your audience. Get to that point quickly. Open the video by clearly and specifically answering the question, “what does your company do?” You may lose some of your audience but those who keep watching are your target market and you should be speaking to them. Keep the video 1 – 2 minutes long; that will help you make your points quickly and succinctly.

Optimize for SEO

Put your videos on YouTube and it’s like a 2-for-1 deal since Google owns the video site and gives a lot of authority to YouTube videos in its organic search results. Then create a catchy title using the same keywords in the video, description and keyword tags – don’t forget a link to your web site. You can also upload transcripts of videos that Google will index and will help SEO.

Don’t forget about Facebook. Create an engaging title and a cool thumbnail image. If you’re using employees or customers in your video you can tag them. Encourage people to review your video, and allow them to embed the video code.

Create a Media Calendar

List events, initiatives  and activities throughout the year that are relevant to your customers and produce videos based on a schedule. Plan for what you can do completely, not halfway. Plan what you feel comfortable with financially. Prioritize accordingly and use analytics to understand what’s working (or better yet, what’s not working) so you can ultimately modify the next video to become a great marketing video.

Get busy developing your own great marketing video, or contact NuZoo Media to collaborate with you on your vision.

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Using Marketing Videos To Promote Your Business

What Makes a Great Marketing Video?Why should you be using marketing videos to promote your company?

People love video. Video is watched on cell phones, social media, web sites, email and blogs. And marketing videos are becoming the best, easiest and fastest way to reach customers.

Did you know YouTube is the second largest search engine and dominant video channel, with Facebook a distance second? More people are visiting and doing business on YouTube and Facebook than Google. And why not? People just love watching videos. In this day and age it’s what they’re used to.

Video is easy, fun and cost effective. Marketing videos add an interactive element to any web site, making it more dynamic and interesting. And it’s easy to post videos on a YouTube channel and then link them on your web site and Facebook for multiple marketing opportunities simultaneously.

Types of Marketing Videos That You Can Create to Promote Your Business

So how can you take advantage of marketing videos to promote your business? Here are a few types of videos that you can produce.

Demonstrate your product or service

Bring your product or service to life through a marketing video. It’s much easier to show prospects why your products and services are the right answer for them. Think of all those “As Seen on TV” commercials; in 2 minutes or less products like the Snuggie, Steam Buddy and Ginzo knives became household names overnight.

Tutorial Videos

How many times have you started a search with “How to…” or “How do I…”? These are key search terms and you can take advantage of them by creating a tutorial video that allows people to follow along and do anything from fill out a mortgage application to create quality photos to refinish a cabinet. Can’t think of anything related to your business? Think about the questions that prospects or new clients ask for help with and you’ve got your topic. Tutorial videos also help to establish you as the Expert.

Customer testimonials

The next time a client says how great you are ask them to say it on video. Who better to talk about the customer experience than the customer? Testimonials help encourage others to take the first steps in becoming a customer themselves.

Webinars

If you’re giving presentations or demonstrations using GoTo, ScreenFlow or any other online meeting capture it and post it. You’ve already created the presentation you can now use it multiple times either by posting it on YouTube, or holding more webinars. We frequently capture webinars for a client who then uses them to market to more prospects down the road.

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AccenSoft Web Site Uses Parallax Scrolling

The AccenSoft web site uses parallax scrolling.NuZoo has launched the AccenSoft web site which uses parallax scrolling. AccenSoft is an international IT staffing company headquartered in Chicago. The company’s core services include SharePoint, SalesForce CRM, Web/App Development and SAP architecture.

Parallax Scrolling Creates a 3-D Effect

Parallax scrolling is a technique where the background images move more slowly than text and images in the foreground. It creates an illusion of depth and immersion, creating a 3-D effect.

The technique has been popular in video games and has recently become a trend in web development, along with responsive and mobile sites.

Contact NuZoo for a free estimate on web design today.

 

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6 Social Media Myths Debunked

Social Media Myths DebunkedHere are six of the most common and harmful social media myths

Social media is one of the best ways to get the word out on your small business. Doing it right, however can be a challenge, especially when there are so many misconceptions and myths about how social media should be used. Here are some of the most common and harmful social media myths today.

1. You Have to Be on Every Social Network

It’s more about quality than quantity when it comes to your small business’ social media presence. You could be on every social network site but not be using them at all effectively so it wouldn’t make any difference. Try to reach your full potential on one social network at a time and then move on to the next – still managing each with some consistency to keep your customers engaged.

2. One Social Media Site Is Sufficient For Your Online Presence

With that being said, the importance of quantity should not be undermined either. It is vital that once you have established a solid presence on one social network that you proceed to branch out to a few others. Facebook may be the biggest one but others are growing at increasingly rapid speeds making it extremely valuable to broaden your horizons. The more your small business is involved in, the more customers you will reach.

3. Your Customers Are Not Active In Social Media

That simply isn’t true. A reported 80% of internet users are involved in social media meaning they span all demographics. You are doing your small business a disservice if you are overlooking social media, regardless of your target demographic.

4. All You Have To Do Is Create a Page and Leave It Alone

Absolutely nothing will happen to your social media pages if you don’t stay on top of them. Keep up your social media activity in order to attract new followers and generate buzz. No one will hear you if you don’t speak.

5. Pinterest is a Passing Fad That Your Small Business Doesn’t Need to Be Involved In

Pinterest is growing extremely quickly right now, actually. It’s attracting about 2 million Facebook users daily. It can’t hurt to get on Pinterest – do not underestimate it’s power (especially if many of your customers are women).

6. It’s Impossible to Have a Significant Impact if You Don’t Have Thousands of Followers

That ain’t true! It’s more important to have a small audience of dedicated customers than large audience outside your target market. Don’t get too hung up on numbers. Just do your best to provide valuable content to your current followers and more will come.

 

 

 

 

Photo courtesy of Stuart Miles / FreeDigitalPhotos.net

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