We all want our audiences to keep visiting our website to read our content.
Here are some ways to keep your blog posts interesting and your audience coming back for more!
For starters, make sure you have good timing. Publish a blog post topic within the appropriate season.
Similar to having good timing, be careful of trending topics. If you post something soon after the trend’s peak in popularity, it makes you look late in adaptation.
Along with trending topics, post your customers’ testimonials. This gives your audience a chance to hear from someone else and their thoughts about your company. Your readers will be more likely to take your company more seriously if they hear good things from someone other than you.
Give your readers a chance to contribute; this allows readers a chance to engage more with your company.
Not only should you engage more through contributions, make sure to ask for post suggestions. Readers can pick from a list of choices, bringing anticipation for an article that they have an interest in and are more likely to read.
Another way to keep your blog posts interesting is by asking for various content related to your product. Content such as pictures make readers feel like they added something to a bigger thing.
Finally, implore readers to follow your social media. Having readers follow you on social media will result in frequent but little reminders to keep them thinking about your company.
Marketing has been turned on its head in recent year years by integrated marketing.
Marketing trends have always shifted when consumers change their lifestyles and buying patterns, and when their world views change as they age or have families. But changes in communications and technology have created integrated marketing, profoundly altering the marketing landscape and forever changing how companies reach their target audience. Is your company keeping up?
So What is Integrated Marketing?
Integrated marketing involves combining marketing strategies for various media vehicles into one cohesive campaign with a single message. Marketing vehicles today include online advertising, email marketing and social media. The so-called “traditional” vehicles include direct mail, TV and radio ads, newspaper and magazine ads, even billboards.
To market a particular product or service, a company uses marketing using several vehicles to communicate its message. In other words, using traditional marketing vehicles like direct mail in combination with email marketing and YouTube videos. Or using social media to push your message and reach consumers ~ which is relatively free ~ in addition to advertising with Google AdWords.
Integrated Marketing Can Reach a Wider Audience
To maintain an integrated marketing campaign, a company needs to bring together all of the media vehicles in use where each plays a unique part in the story that is their campaign. Most consumers spend their time on more than one media vehicle in their daily routine.
This means it’s in your best interests to use more than one media vehicle in your marketing campaign. You need to keep the overall message the same for platform, so as to not confuse your audience, and be consistent.
Each media vehicle in play has a different way of communicating the overall message depending on how users interact or use that form of media.
For example, if a company is trying to market a cosmetic item, they might produce a video commercial for TV and YouTube, plus a print ad in a magazine with a coupon that can be used on the magazine’s website but only if the reader gives up their contact info, and have a social media presence talking about their item and company. Additionally, they could produce a second video for YouTube showing how the product is used. Integrated marketing allows potential customers to be exposed to the company’s message and product more frequently than if the company only utilized one media vehicle.
To get some ideas as to how to maintain a better integrated marketing campaign, check out this page.
NuZoo Creates Integrated Marketing Campaign
We use a variety of vehicles to market our clients and ourselves, including LinkedIn, MailChimp, Google AdWords, direct mail, YouTube, TV commercials, brochures and Facebook.
Interested in ramping up your marketing efforts and gaining new clients? Contact us today.
Why should your company strive for better integrated marketing? The marketing world has changed from recent years from simply radio, newspaper and television advertisements. In a reality where the Internet and social media is a large part of our lives, companies need to integrate their efforts to get their message out to the world.
Better integrated marketing is something successful companies have been striving for to communicate their message.
With fewer people using traditional media, it can leave companies confused as to how to now talk to their target audience about their company. Here are five ways for your company to use better integrated marketing to send your message.
1. Know your audience.
Depending on the product or service your company offers, there’s a good chance that there is a specific type of person that you are trying to get to buy it. People are so different; narrow down characteristics of the type of person in the group to which you’re trying to sell. Conceptualize the ideal person you think best enjoys your product. Would a man or woman be more likely to buy it? What generation or age range does he or she belong in? What are his or her life goals? What are certain lifestyle factors that would result in their interest in your company? Are they more likely to be on social media or traditional media? Which media are they most likely to use? Instead of trying to reach everyone in the world, keeping to a narrower group of people will be more effective and more personal to those you are trying to reach.
2. Keep to a few channels that you know best.
We’ve heard the saying before that if we spread ourselves too thin, we’re not giving our best and the results will show it. The same goes for social media and other media channels. If you as a company are on every social media channel, it can get very time consuming and you may not be able to produce good quality content on any of them. In addition, working on a channel that you aren’t familiar with, or as experienced with, will show. For example, if you feel you’re most familiar with Facebook and Instagram, but lacking with Twitter, people on Twitter will notice that you don’t know what you’re doing and will think less of you as a company. Instead, focus on those channels that you can navigate and post content in such a format. People will see that you know what you’re doing and be more likely to look into your company.
3. Maintain consistency.
As a company, you need to keep everything consistent among your marketing channels. Make sure that as your company is developing content for its various media channels, you keep the overall message and goals the same. People appreciate having an idea of what to expect when they see an ad, post or video by your company. In addition, keeping the theme and tone of your marketing content similar will give your audience a sense of who you are as a company, giving it its own personality.
4. Lead viewers somewhere.
Whether it’s purchasing your product or service, bringing them to your website, or simply getting them to talk about an important issue, lead your viewers towards a goal you want them to do. You could be posting article links to relevant information in your industry, but there is no guarantee they will go any further. Get them thinking about buying your product without the obnoxious “Buy Now” in big letters. Encourage them to talk about an important issue that you’re advocating. Show them that there is something you would like them to do without seeming pushy.
5. Collaborate with YouTube content creators.
One of the biggest but less talked-about media channels is YouTube and YouTubers (independent content creators using a YouTube channel), leaving room for opportunities of better integrated marketing. While posting a video commercial on your company’s own channel would enable people to re-watch your commercial if they wanted, there is much more you could do on YouTube. YouTubers, formerly known as vloggers (video bloggers) when YouTube started gaining traction, have an audience that listens to what they have to say. The biggest sources of income for these YouTubers are AdSense money and sponsorships. AdSense gives YouTubers the option of getting money for every time a viewer watches the entire ad that was placed before their main video. Sponsorships would have the YouTuber talk briefly about the company and what they offer or integrate the product into their video, depending on what the product it and what kind of videos the YouTuber creates. Viewers will more likely listen to your company’s message if it is being channeled through someone they already like.
Here at NuZoo Media, we’re familiar with integrated marketing, including video product marketing and website development. Check us out to see how we can help your company better market itself.
When you own a business you’re always looking for ways to better organize various tasks and operations management. With so many applications and services, it gets hard deciding which ones are worth the time and money to invest in.
Your website SEO and email marketing are often the victims of the budget and time management crunch.
What’s the Best Website SEO?
At NuZoo we use WordPress for websites and MailChimp for email marketing for our clients and ourselves. They help run our business and provide the best service to our clients.
These two free and user-friendly tools save time and money, increasing your website’s search engine optimization (SEO) and reaching your clients’ inbox with discounts, sales and links directly to your website.
WordPress May Be the Best Website SEO Tool
Used by small businesses and Fortune 500 companies everywhere WordPress is free software that helps you create your own website. In about 10 years WordPress has evolved from being the darling of bloggers to the workhorse of the business world because it’s free, easy to use and maintain, and has a staggering number of free themes and plugins that add almost any website design and functionality you need. Many of these themes are also mobile and responsive, which help give it the title of best website SEO tool here at NuZoo Media.
WordPress is also popular because it’s search engine-friendly, giving your website a boost in today’s essential search engine optimization (SEO) world.
Whether you need a storefront, take applications online, show videos or want a beautiful and SEO-friendly website, WordPress themes and plugins can do the job. You can also integrate all your social media profiles as well as track the site’s statistics allowing you to make website changes based on your visitors’ habits. Customization and upkeep is easy and simple.
At NuZoo we’ve been using WordPress for our clients and ourselves since 2007. With a content management system that’s intuitive and user-friendly we’ve successfully trained dozens of people who aren’t programmers to maintain their own websites.
Give us a call and find out how NuZoo can transform your website into a search engine friendly marketing tool that you can easily manage and maintain.
Here at NuZoo, we also want to tell you why we think MailChimp is the best email marketing tool for you.
Give your readers a chance to contribute; this allows readers a chance to engage more with your company.
When you own a business you’re always looking for ways to better organize various tasks and operations management. With so many applications and services, it gets hard deciding which ones are worth the time and money to invest in.