About Rebecca Zielke

Posts by Rebecca Zielke:

The Best Email Marketing Tool?

The Best Email Marketing Tool?When you own a business you’re always looking for ways to better organize various tasks and operations management. With so many applications and services, it gets hard deciding which ones are worth the time and money to invest in.

Your website SEO and email marketing are often the victims of the budget and time management crunch.

What’s the Best Email Marketing Tool?

At NuZoo we use WordPress for websites and MailChimp for email marketing for our clients and ourselves. They help run our business and provide the best service to our clients.

These two free and user-friendly tools save time and money, increasing your website’s search engine optimization (SEO) and reaching your clients’ inbox with discounts, sales and links directly to your website.

MailChimp May Be the Best Email Marketing Tool

There are many email marketing services available these days, including Constant Contact and Vertical Response. However, MailChimp works as well as they do, providing a free plan that works for startups and established businesses with up to 2,000 subscribers. At NuZoo we’ve been using MailChimp since 2007, and created dozens of emails and campaigns for clients and ourselves.

As a business, you have to send your clients updates on any sales and promotions, or simply a gentle reminder that you’re still around whenever they might need you. MailChimp offers different email templates that arrange pictures with text to create an email with pizzazz that holds your readers’ attention. The best part is you don’t have to know HTML! You can edit the template at any time, and create multiple templates for different products, services and clients. Having a template just for new clients and prospects allows you to instantly send a Welcome email with discounts and other features and benefits.

MailChimp’s free version allows you to have up to 2,000 subscribers and send 12,000 emails per month. It gives you free reports; campaign stats like clicks and keeps track of your subscribers. This is perfect if your business is just starting up. The “Growing Business” option gives you unlimited emails, and depending on the number of subscribers, monthly rates start from $20. Other features include automating emails like welcome emails; providing recommendations based on behavioral patterns; connecting to Google Analytics; and keeping track of your campaigns’ ROI.

If you’re still sending mass emails through your own email to connect with your clients STOP! We’ve had clients blacklisted for doing this because they’re considered spammers. Contact NuZoo today and in less than a week we can set up your MailChimp account, establish your initial subscriber list, create a template and teach you how to manage it yourself or do it for you.

Here at NuZoo, we also want to tell you why we think WordPress is the best website SEO tool for you.

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Why Should Your Company Use A Product Video?

Why Should Your Company Use A Product Video?Nowadays, it’s difficult to market your product with so many other companies out there. One thing many other companies are doing to get their products out in the open is product video marketing. In these videos, a company displays their product, shows the viewer how it works, and explains the benefits of having it in the viewer’s life.

Here are the Top 5 Reasons Your Company Should Have a Product Video

  1. You want your potential customers to be able to see for themselves what they would buy and what it does, rather than only hearing a sales representative talk about said product. It gives them the feeling that they are better able to evaluate the product than simply taking the word of the sales representative.
  2. The viewer can replay the video as many times as they want if they miss any details the first time they watched it. Any sales pitch has a lot of information to it and can be overwhelming to some shoppers, causing them to run away from any chance of considering it. Allowing someone to watch a video at his or her own speed gives them the freedom to make a purchasing decision and be sure of his or her decision.
  3. A product video can show the viewer how your company’s product is different from all the others out there. With so much competition, customers are wondering how this is different than the other company that he or she just saw. A product video is your chance to prove how your product is better than all the others and how it stands out.
  4. A video is far more entertaining than hearing a sales representative talk about your product. In an age where consumers have a higher buying power, people want to feel like their business has been earned, especially with marketing and advertising. Anyone can have a talented sales representative explain how great their product is in person, but a product video can have artistic visual and audio value that any potential customer would appreciate.
  5. A video can easily be shared with others using social media and e-mail. If the customer had a good experience and is satisfied with the product, they are more likely to share with people they know. This enables the video to get more exposure with potential customers. In fact, you can also encourage your happy customers to share a positive review and follow your social media accounts.

While the initial time and effort of creating a product video might seem like a challenge, the results from such a video far out-weigh the time spent creating it. In fact, NuZoo is here to create a product video for you, giving you less to think about.

If video isn’t your thing, contact us and we’ll show you how NuZoo can create an awesome product video for your company.

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