With all the different tools, concepts and executions that make up marketing, you might be asking yourself what is content marketing. Well to answer that as simply as I can, it’s the process of producing some sort of value through blogs, social media, apps or content on your own platforms, that results in continued visits or shares from your target. Similar to social media marketing, there are pros and cons, right and wrong ways to do content marketing. Here are our biggest pros and cons.

Pros of Content Marketing

It provides insight

If you have a loyal following and create quality content, you will be rewarded with customer feedback. Some of the responses might be negative but you can use that to make adjustments and improvements.

Increase your chances for shares

While I don’t think that you should create content with the expectation that it will go viral, I do think that the best chance you have is creating quality content. If you’re producing work that moves people, they’ll want to share it and you’ll have a chance for it to go viral. The more consistently you can put out quality work the more your customers will visit consistently and share your content.

Cons of Content Marketing

It won’t come easy

It takes time and hard work to be successful with content marketing. If you don’t have the time to commit you might want to think about bringing someone on in order devote the time it needs. If you can’t do this then maybe it’s not the right time to start your target marketing campaign.

You Need to Be Organized

You need to be well organized in order to make sure all the content being produced is thoughtful and related. If you’re just throwing out seemingly random or unorganized content people won’t know what to expect from you and be less likely to follow.

In my opinion, as long as you have the time to dedicate to content marketing the pro’s definitely outweigh the cons.

Photo courtesy of Salvatore Vuono / FreeDigitalPhotos.net

Christopher Rodriguez | Aug 5, 2020 | News, Online Marketing |

There is always a lot of chatter about whether or not social media marketing is truly effective. There are people on both sides of this issue. While both sides have valid arguments I believe that the truth lies somewhere in between and is dependent on how you use social media in your marketing plans.

What Is the Social Media Chatter in 2014

Some say that because Facebook has changed its algorithm many people are starting to think that social media marketing isn’t worth it. They are saying that e-mail marketing is still a better alternative.

One of the statistics thrown out there is that e-mail marketing reaches 100% of the people on your e-mail list but social media is dependent on the platform your target audience is using. But you do need to take this information with a grain of salt; how many of those e-mails are actually being opened?

Online chatter also mention that 3.6 billion people had e-mails in 2013, while at the beginning of 2013 Facebook had 1.11 billion active users. I believe those numbers are skewed because people could have set up multiple accounts in both categories.

The biggest problem, in my opinion, is that people look at social media marketing as one note. They think that it’s all about reaching new consumers by advertising on different platforms. But social media’s greatest strength is about being social.

Social media has plenty of benefits that help grow your consumer base. For example, it helps you offer better customer service, maintain your reputation and can lead to word-of-mouth advertising. All these things will lead to better reviews, shared content and more sales of your product.

I think you need to use social media as an extension of your campaigns and not as a stand-alone campaign. It is A tool not THE tool to use when marketing your company.

Christopher Rodriguez | Sep 3, 2019 | News, Online Marketing |