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Video Marketing Strategy for SEO

video marketing strategy for SEOMaking a great video is just a small part of what it takes to attract attention to your company.

You also need a video marketing strategy.

Now that you have a video, people need to know your video is out there. You want to generate traffic to your video by reaching your target audience. There are several strategies and techniques to do so.

Embed your videos

According to Rob Ciampa from Content Marketing Institute, a great marketing video strategy is to intertwine videos and websites. Include your website in your videos and vise versa. For example, If you want to sell a product on your website, having a video of the product on the website can be very effective. Customers will get more insight on the product as well as how the product can be used.

Social Network Approach

Put your videos everywhere. We want to see them on Facebook, Twitter, YouTube, and Pinterest. People can watch your videos right on your Facebook page. If your business is on Twitter, create tweets about your video. More and more people are getting onto these platforms everyday.

YouTube Advertising

Take advantage of this. Your advertisement can be featured in a wide variety of YouTube videos. When a person clicks on a video a short advertisement will come up before they watch the video. These may be more effective than side ads on Google. The cool feature of YouTube advertising is you can select the target audience age, interests, and location. After all, YouTube is the number one video website. According to CMO, people are 27 times more likely to click through online video ads than textual ads.

Transcript Search

Gregory Moore says search engines like YouTube and Google can pick up transcripts so coming across your video will be more likely. Add your target keywords in your video. This can allow every word you are saying in your video to be searched.Having the spoken words in text can increase engagement and boost your SEO. Remember that Google owns YouTube, making it even more likely your videos will rank high in a search according to Search Engine Watch.

Tagging and Descriptions

In order for people to come across your video, you need to come up with a variety of relevant keywords. Also, take advantage of the description box on YouTube. Include links for your website and any social media pages you have. You can take a description you already have from your website or blog and reuse it.

NuZoo has produced many marketing videos for businesses just like yours.

We can plan a good video marketing strategy for you. We’ll help you identify the type of video that’s right for you. Whether you are trying to sell a product or just educate people we can help you find the right way to do so.

 

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Using Video To Increase Sales

Using Video To Increase SalesVideo is a great way for businesses to reveal themselves. These days, people don’t just want to read up on a product before they purchase, they want to see it.

Using Video To Increase Sales Has Become Common

73% of US adults are more likely to purchase after watching a video. People are attracted to the visuals so give them what they want.

How You Can Use Video To Increase Sales

Here are some of the ways and types of video that can help boost sales and gain you more customers.

Create an Experience

You get to be creative and produce the experience you want your customers to have. You have to think of how you want your customers to feel after they watch your video. Do you want them to identify with your company, feel like your product or service is the best for the buck, make them curious to visit your website, or compelled to buy? Take your customers on a journey with you, thrill them, delight them, play tourist guide with your company the focus of the tour.

Show Don’t Tell

People don’t just want to read about your business product. Showing them what you have to offer is much more effective and immediate. Show what your product does in a real life setting, and how it can affect or change the customer’s life. There are many ways to do this ranging from customer testimonials, animation, white board “explainer” videos or professional actors with a skillfully written script. Testimonials are effective because someone other than you is talking about how great your product or service is. A third party opinion is very powerful and persuasive.

NuZoo produced a series of testimonials for Community Investment Corporation with customers describing their own experience in dealing with Chicago’s leading lender in affordable housing.

Video Builds Trust

When a customer watches your video, they recognize the face of your business and you build a connection with them. Show them you care by giving tips that help them. Customers want to feel like they matter, and you can show and tell them that they do.

NuZoo produced a video for AOFAS to promote their 2,100 orthopaedic surgeons. The surgeons get to tell their story, building a connection, and making them relatable and trustworthy experts.

Make a Connection

Make an emotional connection by telling your company story, the seeds of its’ beginnings, growth, how it came to life. This makes you more relatable, and allows you to discuss the company’s mission, values and ethics. This intimate style of video tells a story about the company that puts a face to the name, brings the customer inside and shows the unique qualities you want to emphasize.

In the webinar He Said / She Said NuZoo founders Mary Joan and Dan discuss the sometimes opposing, often amusing, points of view from a married business couple about their company.

Contact NuZoo today to discuss how using video to increase sales can be part of your  strategy. We’ll help you identify the type of video that’s right for you.

 

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Responsive Web Site or Mobile Web Site?

Responsive web site or mobile web site? If that’s the question you’re asking yourself, how about this answer: a web site that is both responsive and mobile.

Responsive Web Site and Mobile Web Site

You can have both a responsive web site and a mobile web site all in one. In fact, you don’t really want a separate mobile web site because then you will have two URLS, and two web sites to update and maintain.

Having two web site URLs will also dilute your web site traffic because you will have two URLs for each page rather than just one. According to Google’s Distinguished Engineer Matt Cutts going with a responsive web site design gives you a better chance of ranking higher on Google.

“In general, I wouldn’t worry about a site that is using responsive design losing SEO benefits because by definition you’ve got the same URL,” Cutts said in his video titled “Is there an SEO disadvantage to using responsive design instead of separate mobile URLs?” “So in theory, if you do a mobile version of the site, if you don’t handle that well and you don’t do the rel=canonical and all those sorts of things, then you might, in theory, divide the PageRank between those two pages. But if you have responsive design then everything is handled from one URL, so the PageRank doesn’t get divided, everything works fine.”

What is A Responsive Web Site?

What exactly is a responsive web site? A responsive web site is a design that scales to any screen size from mobile to laptop to desktop. So your page size will be taken into account and the page will work fine on whatever device it’s viewed.

Sounds a lot like a mobile site doesn’t it?

Chicago web design company NuZoo Media designs sites that are both responsive and mobile. We offer unique design, personal service, and competitive pricing. We consider your target audience, brand and site purpose before we begin.

Contact us to join the ‘Zoo today!

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Website Updates Your Company Needs

Website Updates Your Company NeedsAs a Chicago web design company we can help with website updates that can benefit your company.  A website can always use some improving, but some are crucial for this day and age. It’s time to sweep away the dust and give your website a boost.

Here are some updates your website might need:

It’s Not Responsive

One of the best website updates is reconstructing for a responsive website. A responsive website will generally be modified to fit the device screen. Media, texts, and tabs are more accessible and size-appropriate. With a diverse collection of  devices  such as Ipads, tablets, smartphones, laptops, and desktops, it’s important that websites can be easily accessible and readable no matter the device. Fluid layouts, media and text will adjust to accommodate the device according to SmashMagazine.

What you don’t want is a one size fits all website. 46% of people using mobile devices have said they have trouble viewing a website that does not adjust to their device according to B2C.

It’s Not Mobile

Without a mobile website, your website might be difficult to navigate on a smartphone . The pictures might be too big, the fonts too small, and tabs too tiny to click on. A mobile website should have simpler page designs, large text and buttons according to Entrepreneur.

Redesigning a website to become mobile friendly is a momentous move for your business, because people are ditching their desktops for smartphones. By 2017, 91% of internet users will access internet through their phones according to Dazeinfo. With that being said, it’s critical that consumers can have a pleasant and easy experience looking through your website.

 It Doesn’t Look Updated

With all the new web design trends, it is easy to be behind. Some of the most popular trends include a clutter-free website with a central focus. Images and typography are bolder and bigger. Another way to update your website is to add in a blog. Blogging encourages conversation and interactions with customers.

Considering these website updates is important because site visitors will judge your business based on the capabilities of your website.

 

 

Contact NuZoo to find out what website updates suit your site.

 

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