Unusual Valentine’s Day Doings
Do you have your Valentine’s Day plans yet? If not we have some offbeat ideas to share with you:
Have fun and have a Happy Valentine’s Day!
Do you have your Valentine’s Day plans yet? If not we have some offbeat ideas to share with you:
With the rise in technology, everybody wants their business or company on the internet. It is a great fast and easy way to attract people to your company. A company wants to get the most out of their website. It represents everything they stand for. Often, it’s the first impression a client gets of a company.
So, it’s important that a web design company not only makes your website look good but creates a website so that it is easy to navigate, and filled with relevant information that your customers need. One should consider a few things before picking a company. I have compiled 5 crucial aspects for choosing a web design company:
Do you feel positive energy when you speak to the designers? First impressions are important. You want to feel that the designers care about you and are interested in your needs. Observe how they answer your questions. Do they give you direct straightforward answers? How fast they get back to you is an important indication. They should get back to you within 24 hours.
A website these days should be responsive and mobile, have optimized web pages, and blog capability.
But what else can your web designer offer? Look for companies that offer complete web marketing services including establishing social media presence, hooks from the site to social media, email marketing, blogging services, search engine optimization (SEO), site stats, Google AdWords or other advertising management, and web site hosting. They should provide you with a variety of services that will contribute to a strong website.
Whenever you hire someone, references are important. Do not be afraid to ask a company for people they work for. Talk to customers with a similar size or industry. Look for companies that provide client feedback. A respectable company should be proud of the work they produce. A good company will have project examples on their website that potential clients can take a look at.
Practice what you preach. A web design company’s site should look just as good as their clients’ sites. It should look modern and updated. A look at their website will reflect what they can do for you. Look for updates on their websites. Consistent posting is a strong indication that they keep websites thriving.
It is important to make your website feel alive by keeping it active. A good web design company will offer a maintenance package that includes keeping the site technology current, blogging services, collecting web site stats, creating landing pages, updating content (if you don’t’ want to) and more.
Photo courtesy of Stuart Miles, FreeDigitalPhotos.net
People just love watching videos. It’s way easier than reading pages of text trying to figure out if what you’re offering is what they’re looking for. Video is very effective in making consumers feel more confident about buying a product or service.
More of NuZoo’s clients are asking us to produce videos, and the percentage of prospects asking for video has also climbed.
Here are 3 things that go into making a great marketing video.
You have about 10 seconds to make your point before you lose your audience. Get to that point quickly. Open the video by clearly and specifically answering the question, “what does your company do?” You may lose some of your audience but those who keep watching are your target market and you should be speaking to them. Keep the video 1 – 2 minutes long; that will help you make your points quickly and succinctly.
Put your videos on YouTube and it’s like a 2-for-1 deal since Google owns the video site and gives a lot of authority to YouTube videos in its organic search results. Then create a catchy title using the same keywords in the video, description and keyword tags – don’t forget a link to your web site. You can also upload transcripts of videos that Google will index and will help SEO.
Don’t forget about Facebook. Create an engaging title and a cool thumbnail image. If you’re using employees or customers in your video you can tag them. Encourage people to review your video, and allow them to embed the video code.
List events, initiatives and activities throughout the year that are relevant to your customers and produce videos based on a schedule. Plan for what you can do completely, not halfway. Plan what you feel comfortable with financially. Prioritize accordingly and use analytics to understand what’s working (or better yet, what’s not working) so you can ultimately modify the next video to become a great marketing video.
So how can you take advantage of marketing videos to promote your business? Here are a few types of videos that you can produce.
Bring your product or service to life through a marketing video. It’s much easier to show prospects why your products and services are the right answer for them. Think of all those “As Seen on TV” commercials; in 2 minutes or less products like the Snuggie, Steam Buddy and Ginzo knives became household names overnight.
How many times have you started a search with “How to…” or “How do I…”? These are key search terms and you can take advantage of them by creating a tutorial video that allows people to follow along and do anything from fill out a mortgage application to create quality photos to refinish a cabinet. Can’t think of anything related to your business? Think about the questions that prospects or new clients ask for help with and you’ve got your topic. Tutorial videos also help to establish you as the Expert.
The next time a client says how great you are ask them to say it on video. Who better to talk about the customer experience than the customer? Testimonials help encourage others to take the first steps in becoming a customer themselves.
If you’re giving presentations or demonstrations using GoTo, ScreenFlow or any other online meeting capture it and post it. You’ve already created the presentation you can now use it multiple times either by posting it on YouTube, or holding more webinars. We frequently capture webinars for a client who then uses them to market to more prospects down the road.