NuZoo has launched the AccenSoft web site which uses parallax scrolling. AccenSoft is an international IT staffing company headquartered in Chicago. The company’s core services include SharePoint, SalesForce CRM, Web/App Development and SAP architecture.
Parallax Scrolling Creates a 3-D Effect
Parallax scrolling is a technique where the background images move more slowly than text and images in the foreground. It creates an illusion of depth and immersion, creating a 3-D effect.
The technique has been popular in video games and has recently become a trend in web development, along with responsive and mobile sites.
Contact NuZoo for a free estimate on web design today.
Here are six of the most common and harmful social media myths
Social media is one of the best ways to get the word out on your small business. Doing it right, however can be a challenge, especially when there are so many misconceptions and myths about how social media should be used. Here are some of the most common and harmful social media myths today.
1. You Have to Be on Every Social Network
It’s more about quality than quantity when it comes to your small business’ social media presence. You could be on every social network site but not be using them at all effectively so it wouldn’t make any difference. Try to reach your full potential on one social network at a time and then move on to the next – still managing each with some consistency to keep your customers engaged.
2. One Social Media Site Is Sufficient For Your Online Presence
With that being said, the importance of quantity should not be undermined either. It is vital that once you have established a solid presence on one social network that you proceed to branch out to a few others. Facebook may be the biggest one but others are growing at increasingly rapid speeds making it extremely valuable to broaden your horizons. The more your small business is involved in, the more customers you will reach.
3. Your Customers Are Not Active In Social Media
That simply isn’t true. A reported 80% of internet users are involved in social media meaning they span all demographics. You are doing your small business a disservice if you are overlooking social media, regardless of your target demographic.
4. All You Have To Do Is Create a Page and Leave It Alone
Absolutely nothing will happen to your social media pages if you don’t stay on top of them. Keep up your social media activity in order to attract new followers and generate buzz. No one will hear you if you don’t speak.
5. Pinterest is a Passing Fad That Your Small Business Doesn’t Need to Be Involved In
Pinterest is growing extremely quickly right now, actually. It’s attracting about 2 million Facebook users daily. It can’t hurt to get on Pinterest – do not underestimate it’s power (especially if many of your customers are women).
6. It’s Impossible to Have a Significant Impact if You Don’t Have Thousands of Followers
That ain’t true! It’s more important to have a small audience of dedicated customers than large audience outside your target market. Don’t get too hung up on numbers. Just do your best to provide valuable content to your current followers and more will come.
Photo courtesy of Stuart Miles / FreeDigitalPhotos.net
With all the different tools, concepts and executions that make up marketing, you might be asking yourself what is content marketing. Well to answer that as simply as I can, it’s the process of producing some sort of value through blogs, social media, apps or content on your own platforms, that results in continued visits or shares from your target. Similar to social media marketing, there are pros and cons, right and wrong ways to do content marketing. Here are our biggest pros and cons.
Pros of Content Marketing
It provides insight
If you have a loyal following and create quality content, you will be rewarded with customer feedback. Some of the responses might be negative but you can use that to make adjustments and improvements.
Increase your chances for shares
While I don’t think that you should create content with the expectation that it will go viral, I do think that the best chance you have is creating quality content. If you’re producing work that moves people, they’ll want to share it and you’ll have a chance for it to go viral. The more consistently you can put out quality work the more your customers will visit consistently and share your content.
Cons of Content Marketing
It won’t come easy
It takes time and hard work to be successful with content marketing. If you don’t have the time to commit you might want to think about bringing someone on in order devote the time it needs. If you can’t do this then maybe it’s not the right time to start your target marketing campaign.
You Need to Be Organized
You need to be well organized in order to make sure all the content being produced is thoughtful and related. If you’re just throwing out seemingly random or unorganized content people won’t know what to expect from you and be less likely to follow.
In my opinion, as long as you have the time to dedicate to content marketing the pro’s definitely outweigh the cons.
Photo courtesy of Salvatore Vuono / FreeDigitalPhotos.net
There is always a lot of chatter about whether or not social media marketing is truly effective. There are people on both sides of this issue. While both sides have valid arguments I believe that the truth lies somewhere in between and is dependent on how you use social media in your marketing plans.
What Is the Social Media Chatter in 2014
Some say that because Facebook has changed its algorithm many people are starting to think that social media marketing isn’t worth it. They are saying that e-mail marketing is still a better alternative.
One of the statistics thrown out there is that e-mail marketing reaches 100% of the people on your e-mail list but social media is dependent on the platform your target audience is using. But you do need to take this information with a grain of salt; how many of those e-mails are actually being opened?
Online chatter also mention that 3.6 billion people had e-mails in 2013, while at the beginning of 2013 Facebook had 1.11 billion active users. I believe those numbers are skewed because people could have set up multiple accounts in both categories.
The biggest problem, in my opinion, is that people look at social media marketing as one note. They think that it’s all about reaching new consumers by advertising on different platforms. But social media’s greatest strength is about being social.
Social media has plenty of benefits that help grow your consumer base. For example, it helps you offer better customer service, maintain your reputation and can lead to word-of-mouth advertising. All these things will lead to better reviews, shared content and more sales of your product.
I think you need to use social media as an extension of your campaigns and not as a stand-alone campaign. It is A tool not THE tool to use when marketing your company.
Photo courtesy of KROMKRATHOG / FreeDigitalPhotos.net
NuZoo has launched the AccenSoft web site which uses parallax scrolling. AccenSoft is an international IT staffing company headquartered in Chicago. The company’s core services include SharePoint, SalesForce CRM, Web/App Development and SAP architecture.
Here are six of the most common and harmful social media myths
With all the different tools, concepts and executions that make up marketing, you might be asking yourself what is content marketing. Well to answer that as simply as I can, it’s the process of producing some sort of value through blogs, 
There is always a lot of chatter about whether or not social media marketing is truly effective. There are people on both sides of this issue. While both sides have valid arguments I believe that the truth lies somewhere in between and is dependent on how you use social media in your marketing plans.