News

Best Off-Page SEO Practices

Best Off-Page SEO PracticesA great way to increase your chances of generating more traffic and better ranking is by practicing off-page SEO. While most people like to keep their readers on their own website, it’s just as important to have them go off-page and explore other content. Understandably that sounds like a bad idea; why would you want people to leave your website?

Off-page SEO basically gives Google an idea of what other people think about your website. In order for you to grow as a brand or website, people need to share your content outside of your website. Off-page SEO can increase your ranking, PageRank, and give your website more exposure.

Here are a Few Tips for the Best Off-Page SEO Practices

Link Building

There’s a reason that link building is the most talked about practice for off-page SEO; it works. Natural or organic links from reputable and like-minded websites will give Google the sense that you are a trustworthy website.

Google uses a variety of factors when determining how to rank a certain website or blog. While Google doesn’t outright state their secret ranking algorithm, it does hand out plenty of information on how to create relevant material. Of those hundreds of factors, the ones that top the list are the quality and number of links coming to your website or blog.

Link building can be an arduous process, which is why it’s very difficult to find yourself on the first page of Google. However, despite the effort, the reward of getting quality links to your website is worth the process.

In order to find yourself on authority sites such as The New York Times, CNN, and LinkedIn, you have to consistently show quality content. The content you produce should be of equal quality to those authority sites you are trying to reach.

LinkedIn has the ability for your content reach a wider audience much faster. With their pulse posts you are able to write content that has the possibility of reaching 433 million users. This is a great way to capitalize on LinkedIn as a vehicle for off-page SEO link building.

Broken Link Building

One method of gaining more off-page traction is broken link building. This is a great way to improve your natural link building that not too many people take advantage of.

Basically, what broken link building boils down to is fixing said broken link. You can do this by running a backlink analysis on a website relevant to the content you write about, find a broken link within that analysis and let the owner know about their broken link.

By helping the owner know about that broken link, they might help out and offer to include a link to your website as a replacement link. This is great simple way to increase your off-page SEO without having to do a ton of legwork.

Social Media

Another key ingredient to off-page SEO is a website’s social media presence. Social media has a direct impact on your websites exposure. An important aspect of what Google deems “quality content” is how much that content is shared.

Make sure you grow your social media outlets with a target audience in mind. For example, if you want to give nutrition advice you should be targeting people on Facebook whose interests include healthy eating, workout tips, and outdoor activities.

By staying active on certain pages that are relevant to your own and staying in the public eye, people from other pages will start to take notice of you and your content. In order to target people you need to subtly attract people to your website through different comment sections and forums.

It’s vital that you are actively using social media; otherwise your content won’t reach the people you want. Make sure you are commenting on message boards and responding to people’s comments or reviews. If you have a lot of great content but nobody following you or liking your page, you might as well be writing on a word document.

Distribution of Infographics

Sometimes visualizing a concept is better than reading about a concept. This is where infographics come in handy. An infographic is simply a representation of information, data, or knowledge that is presented as a graphic visual. As a society that continues to be more visual, infographics remain prevalent for spreading information. This is a great tool for off-page SEO because it gives you a better chance to go viral.

The reason that infographics can go viral faster is because of social media platforms like Twitter or Instagram. On both platforms, you’re only given a limited number of characters. This makes sharing pictures a lot more practical; it’s easier for people to look and quickly access information, where a 1,000+word article takes more time to read.

Infographics gives your readers a faster way to get familiar with your content. It can also provide an entryway to other areas of your website. Off-page SEO thrives only when others promote your brand, and infographics generate almost 40% more backlinks than a normal blog post. This gives your website an even better opportunity of being ranked higher as well as being seen more.

Quality Content is Critical

As I’ve stated above, when working on off-page SEO it’s critical that you are creating quality content. Obviously this is for your own website, but it also includes the websites that you link to.

If your website visitors think your content is useless to them they won’t be back. If you link them to a site with mediocre or unrelated content they may think less of you, too, and won’t visit again.

Make sure you are vigilant and thorough in your research; otherwise you will find yourself stuck at a low ranking.

| | , |

Ways to Keep Your Blog Posts Interesting

We all want our audiences to keep visiting our website to read our content.

Here are some ways to keep your blog posts interesting and your audience coming back for more!

For starters, make sure you have good timing. Publish a blog post topic within the appropriate season.

Similar to having good timing, be careful of trending topics. If you post something soon after the trend’s peak in popularity, it makes you look late in adaptation.

Along with trending topics, post your customers’ testimonials. This gives your audience a chance to hear from someone else and their thoughts about your company. Your readers will be more likely to take your company more seriously if they hear good things from someone other than you.

How To Keep Your Blog Posts InterestingGive your readers a chance to contribute; this allows readers a chance to engage more with your company.

Not only should you engage more through contributions, make sure to ask for post suggestions. Readers can pick from a list of choices, bringing anticipation for an article that they have an interest in and are more likely to read.

Another way to keep your blog posts interesting is by asking for various content related to your product. Content such as pictures make readers feel like they added something to a bigger thing.

Finally, implore readers to follow your social media. Having readers follow you on social media will result in frequent but little reminders to keep them thinking about your company.

| | , |

What is Integrated Marketing?

What is Integrated marketing?Marketing has been turned on its head in recent year years by integrated marketing.

Marketing trends have always shifted when consumers change their lifestyles and buying patterns, and when their world views change as they age or have families. But changes in communications and technology have created integrated marketing, profoundly altering the marketing landscape and forever changing how companies reach their target audience. Is your company keeping up?

So What is Integrated Marketing?

Integrated marketing involves combining marketing strategies for various media vehicles into one cohesive campaign with a single message. Marketing vehicles today include online advertising, email marketing and social media. The so-called “traditional” vehicles include direct mail, TV and radio ads, newspaper and magazine ads, even billboards.

To market a particular product or service, a company uses marketing using several vehicles to communicate its message. In other words, using traditional marketing vehicles like direct mail in combination with email marketing and YouTube videos. Or using social media to push your message and reach consumers ~ which is relatively free ~ in addition to advertising with Google AdWords.

Integrated Marketing Can Reach a Wider Audience

To maintain an integrated marketing campaign, a company needs to bring together all of the media vehicles in use where each plays a unique part in the story that is their campaign. Most consumers spend their time on more than one media vehicle in their daily routine.

This means it’s in your best interests to use more than one media vehicle in your marketing campaign. You need to keep the overall message the same for platform, so as to not confuse your audience, and be consistent.

Each media vehicle in play has a different way of communicating the overall message depending on how users interact or use that form of media.

For example, if a company is trying to market a cosmetic item, they might produce a video commercial for TV and YouTube, plus a print ad  in a magazine with a coupon that can be used on the magazine’s website but only if the reader gives up their contact info, and have a social media presence talking about their item and company. Additionally, they could produce a second video for YouTube showing how the product is used. Integrated marketing allows potential customers to be exposed to the company’s message and product more frequently than if the company only utilized one media vehicle.

To get some ideas as to how to maintain a better integrated marketing campaign, check out this page.

NuZoo Creates Integrated Marketing Campaign

We use a variety of vehicles to market our clients and ourselves, including LinkedIn, MailChimp, Google AdWords, direct mail, YouTube, TV commercials, brochures and Facebook.

Interested in ramping up your marketing efforts and gaining new clients? Contact us today.

| | , , , |

Five Ways For Better Integrated Marketing

Better Integrated MarketingWhy should your company strive for better integrated marketing? The marketing world has changed from recent years from simply radio, newspaper and television advertisements. In a reality where the Internet and social media is a large part of our lives, companies need to integrate their efforts to get their message out to the world.

Better integrated marketing is something successful companies have been striving for to communicate their message.

With fewer people using traditional media, it can leave companies confused as to how to now talk to their target audience about their company. Here are five ways for  your company to use better integrated marketing to send your message.

1. Know your audience.

Depending on the product or service your company offers, there’s a good chance that there is a specific type of person that you are trying to get to buy it. People are so different; narrow down characteristics of the type of person in the group to which you’re trying to sell. Conceptualize the ideal person you think best enjoys your product. Would a man or woman be more likely to buy it? What generation or age range does he or she belong in? What are his or her life goals? What are certain lifestyle factors that would result in their interest in your company? Are they more likely to be on social media or traditional media? Which media are they most likely to use? Instead of trying to reach everyone in the world, keeping to a narrower group of people will be more effective and more personal to those you are trying to reach.

2. Keep to a few channels that you know best.

We’ve heard the saying before that if we spread ourselves too thin, we’re not giving our best and the results will show it. The same goes for social media and other media channels. If you as a company are on every social media channel, it can get very time consuming and you may not be able to produce good quality content on any of them. In addition, working on a channel that you aren’t familiar with, or as experienced with,  will show. For example, if you feel you’re most familiar with Facebook and Instagram, but lacking with Twitter, people on Twitter will notice that you don’t know what you’re doing and will think less of you as a company. Instead, focus on those channels that you can navigate and post content in such a format. People will see that you know what you’re doing and be more likely to look into your company.

3. Maintain consistency.

As a company, you need to keep everything consistent among your marketing channels. Make sure that as your company is developing content for its various media channels, you keep the overall message and goals the same. People appreciate having an idea of what to expect when they see an ad, post or video by your company. In addition, keeping the theme and tone of your marketing content similar will give your audience a sense of who you are as a company, giving it its own personality.

4. Lead viewers somewhere.

Whether it’s purchasing your product or service, bringing them to your website, or simply getting them to talk about an important issue, lead your viewers towards a goal you want them to do. You could be posting article links to relevant information in your industry, but there is no guarantee they will go any further. Get them thinking about buying your product without the obnoxious “Buy Now” in big letters. Encourage them to talk about an important issue that you’re advocating. Show them that there is something you would like them to do without seeming pushy.

5. Collaborate with YouTube content creators.

One of the biggest but less talked-about media channels is YouTube and YouTubers (independent content creators using a YouTube channel), leaving room for opportunities of better integrated marketing. While posting a video commercial on your company’s own channel would enable people to re-watch your commercial if they wanted, there is much more you could do on YouTube. YouTubers, formerly known as vloggers (video bloggers) when YouTube started gaining traction, have an audience that listens to what they have to say. The biggest sources of income for these YouTubers are AdSense money and sponsorships. AdSense gives YouTubers the option of getting money for every time a viewer watches the entire ad that was placed before their main video. Sponsorships would have the YouTuber talk briefly about the company and what they offer or integrate the product into their video, depending on what the product it and what kind of videos the YouTuber creates. Viewers will more likely listen to your company’s message if it is being channeled through someone they already like.

Here at NuZoo Media, we’re familiar with integrated marketing, including video product marketing and website development. Check us out to see how we can help your company better market itself.

| | , , |

Load More