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Creating a Successful Call to Action

Creating a Successful Call to ActionWhat’s a Call To Action?

The term Call to Action, or CTA is regularly used when it comes to websites. Whether you know it or not, your website more than likely has a CTA. A call to action is a button or link that you place on your website’s homepage to drive prospective customers to become leads by filling out a form on a landing page. The purpose of having a call to action on your website is to attract visitors and turn them into customers. Your CTA can be anything that essentially pushes your visitor to do something. This can be a link or button to download something, starting a free trial, making an appointment, or getting a free consultation.

Call to Action Best Practices

To have a CTA that drives visitors, it’s beneficial to follow these best practices:

  • Your CTA should be aesthetically appealing; it needs to make the visitor want to click on it
  • The copy of the CTA should be brief, having as few words as possible while still getting the idea across
  • Start the copy with a verb. Tell your visitor what you want them to do with the first word ~ download, register, sign up, etc.
  • Make sure your CTA is located in a convenient spot and somewhere you know your visitor will see
  • While it’s not crucial, it’s beneficial to make sure your contrasting your CTA to your website’s colors. This presents a sense of cohesiveness to your website and is visually pleasing; your CTA should fit with the overall design.
  • It should stand out and be large enough to see, but not distract from other important content on your page.

Optimize Your Call To Action

In addition to these best practices there are also other ways to optimize your call to action usage. You can use your CTA to prompt visitors to share your content. Using buttons linked to your social media sites, such as YouTube, Facebook, Instagram, and more can drive customers to become more involved with your company as well as share it with their friends and follwers, generating a greater potential for new customers.

You also can use your CTA to further encourage leads to purchase your product or service. To incorporate this idea into your CTA, use it to tempt your visitor with an offer that relates to your product. For example, you can offer your visitor a free trial or demo, which will hopefully lead to a purchase and a new loyal customer.

Finally, you can use your CTA to close the sale. Use your CTA to inspire your visitor to buy your product or service. You can make potential customers feel comfortable enough to engage with your company by providing a friendly and clear CTA that prompts them to purchase.

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Tips for a Successful Video Strategy

Tips for a Successful Video StrategyMap Out Your Video Strategy

Websites aren’t just for written content anymore. Technology has made us more visual and website content has transformed from reading to seeing and watching. Specifically, websites have been an increasing platform for video-based content. Video content provides several benefits for your company or business, and you have to have a video strategy. Videos tell your current and potential customers who you are, they build on your brand, and are an interactive way to engage with your visitors. Today it’s just bad practice to not have any type of video content on your website. According to 9 out of 10 visitors will stay on a site longer if it contains a video, 9 out of 10 visitors will stay on a site longer if it contains a video. Now that you know why having video content is so important, lets talk about tips for a successful video strategy.

The first aspect you should think about when it comes to a video strategy and putting videos on your website is the platform you want to use. The most well known video platform is YouTube. You may think that YouTube is an easy and free way to share your video content with your visitors, and it might be, but our first tip for a successful video strategy is to not solely rely on YouTube as your video platform. While it’s important to utilize and share your social media, when you use YouTube you may lose some control of your video content and platform. Your video platform needs to be easy to control, change, and adapt. It’s also helpful to use a platform that allows you to obtain analytics and statistics on how viewers are engaging with your video.

Intelligent Video Players

If you shouldn’t completely rely on YouTube, then what should you use? The best platform you can use for your videos is any type of intelligent video player. Using an intelligent video player is very important because it’s the glue that holds your video together. An Intelligent video player also can collect information about how your visitors are interacting or engaging with your content. Also, an intelligent video player will have the ability to layer on different elements such as your call to action, such as signing up, downloading, buying, and more. Your intelligent player should also offer a sharing feature so visitors can digitally spread the word, or in this case video, about your company. Intelligent video players are also beneficial because they know how to adapt to all viewing environments whether it’s a smart phone, tablet, or desktop. One of the most crucial reasons that using an intelligent video player over a platform like YouTube is because if you link a video on social media or email marketing, when the visitor clicks the link, it drives them back to your website, not YouTube’s.

Embed Your Videos

The next video strategy tip is to use embeds for your videos on your website. The best way to make sure your audience is being engaged is to play your video through the website. When a video is embedded in a strategic location on your website, it will allow you to explain your product/ service, serve as your call to action, further brand, and more. You can use video playlists to tell a story; you can select and order your videos so they play continuously. Both YouTube and intelligent video players allow the creation of playlists.

Optimizing Your Video for SEO

The last step in your video strategy is optimizing your video for SEO. We have previously written about optimizing your videos for SEO so let this be a little refresher. It all starts with your information. Make sure you have all the fundamental information such as title, video description, tags and keywords that describe your content in its entirety. Don’t forget, you can also transcribe videos.

With how prominent video content is today, you would be doing your website a disservice to not play video on your site. As long as your follow these tips for a successful video strategy, you will impress your visitors and attain new ones.

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Interactive Parallax Scrolling Makes Mitzvah Site Shine

The new Mitzvah Studio website uses interactive parallax scrolling to engage visitors and show off its' services.The new Mitzvah Studio website  uses interactive parallax scrolling to engage visitors and show off its’ services.

NuZoo has designed the initial web presence for Mitzvah Studio, a video and photography studio specializing in bar and bat mitzvahs, weddings, and other events. Using the design technique of interactive parallax scrolling, NuZoo has created an engaging and interactive experience for website visitors.

The user-friendly style makes the site easy to navigate and find information. The sophisticated design improves visitor perception of the website.

The interactive parallax scrolling effect involves moving background and foreground images at varying speeds to create the illusion of 3D depth.

We use oversized photographs from Mitzvah Studio‘s portfolio throughout the site, and the powerful visuals bring their services to light.

Mitzvah Studio serves the greater Chicagoland area. They photograph and film weddings; bar and bat mitzvahs; rehearsals; parties; and other events.

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Parallax Website Shows off Calmark’s Services

Parallax Website DesignNuZoo uses a Parallax website scrolling design for the new Calmark Group website. Parallax scrolling involves the background moving at a slower rate than the foreground, creating a 3D effect as you scroll down the page. Calmark is a national leader in mailing services, combining expert creative, marketing and campaign strategies with production specialists and postal authorities to help non-profits reach their fundraising goals.

Why Parallax Website Design?

Parallax website design brings the user experience to a new interactive level of online viewing by encouraging visitors to scroll through the entire page. It makes page visits last longer and the story-telling approach guides visitors through the site.

The Parallax website makes it fun and engaging, creating depth using layering, and directing visitors to calls of action.

This is the fourth website NuZoo has designed for Calmark. Most recently we produced the DonorConnects website. DonorConnects offers non-profits a social media platform, combined with a strategic direct mail program, to identify donors with the potential for becoming leaders, sustainers, ambassadors, mid-level and major donors and planned givers.

 

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