According to Google AdWords Keyword Planner, the keyword SEO averaged 673,000 monthly searches versus 74,000 for search engine optimization in the last 12 months.
I compared the following search terms in the keyword planner for the last 12 months and here are the results.
Email or E-mail?
Some people speculate that nobody under 30 uses “e-mail” anymore. The New York Times still does, but they’re also using “web site”. The Associated Press Stylebook has been recommending email since 2011, according to the AP Style book.
Then which is it, email or e-mail?
An important thing to consider is how people are typing the word on their mobile devices. People type email rather than e-mail because it’s easier; they don’t want to search on their keyboards for the hyphen, so email is the way to go. The difference in the monthly search is staggering: email 11,100,000 versus e-mail 1,220,000, an almost 10 to 1 ratio.
Smartphone or Smart Phone
This is one of the big ones. And if you guessed smartphone you’d be right. In the last year smartphone averaged 1,000,000 monthly searches versus 60,000 for smart phone. People have a tendency to go for the one word choice because it’s easier to type, so smartphone wins. Dictionaries also now have it as one word.
Website or Web site
Publications like The New York Times still use the phrase “web site” according to Grammarist. But we’re focused on optimizing word usage. If you look at other words using the root word web, webcam and webmaster are all one words, so website should be, too, right? Yes; monthly search stats over the last 12 months have it averaging 246,000 monthly versus 27,100 for web site.
But remember that branding is still the key to making your company stand out. Branding involves creating a name and image for a product in the consumer’s mind.
Branded Video Views Soar
A study done by Reelseo determined that in the past year branded video views have gone up 73%; that’s over 2.9 billion views since September 2014.
Branded videos are the visuals used to create a connection or relationship between the consumer and whatever product or service your business is offering.
This can mean everything from a Webinar explaining how to use or build your product, to testimonials of clients sharing their experience with your company, to a video of a company event. Either way you are creating your brand’s image in the viewers mind and letting them know why and how your business or product is the best choice out there.
At NuZoo, we know that creating a vision of your product or service in the public’s mind is the trickiest part of marketing today.
Your videos should create awareness, affinity and purchase intent for your brand. That’s the best way branded videos can help your business.
Branded Video Research
Research done by ShutterStock on branded videos says:
When someone looks for something online they are more likely to click on a video
96% of people are more likely to open an email with a video link
60% of all the data in the world is videos
As of 2014 36% of all videos watched are advertisements
Theses statistics aren’t hard to believe, with social media portals and instant messaging being as popular as they are. Not having a brand video to send out in these portals sounds almost crazy.
In addition, Single Grain Analytics found that 52% of shoppers admit that watching versus reading makes them more confident when purchasing a product or service.
Originality and creativity are your best friends when looking for connectivity with your audience.
At NuZoo our main goal is to get you the best results by having innovative ideas and using them to increase the engagement with your target audience.
We work to give you innovative videos that stay true to your brand, are goal-oriented and give you a strong, memorable visual of your company, products and services.
Contact NuZoo Media and let us produce your branded video!
Blog posts are a great part of content marketing. It does a lot for your business including increasing traffic, building trust with customers and humanizing your business.
Most importantly, it informs your customers about your products/services. However, blogging requires planning just like all other marketing efforts. Here are some helpful tips that can get you ahead of the game.
Post on a Consistent Basis
It’s all about timing. According to Todaymade, most blogs fail after a few months only because they failed to be consistent. Have a schedule for your blog posts. Plan the amount of time you give yourself to generate an article and what days of the week you will post. For example, you can plan to produce three items a week and spend two days on each blog. If you create a pattern, you appear more organized and professional to your audience. Blogging consistently can help generate more traffic through SEO.
Bloggers Who Specialize
It would be great to have everyone at your company write blog posts. However, there’s the quality verses quantity issue. Producing fewer high quality articles rather than a bunch of unthoughtful articles is more effective and beneficial to your company. There are about 200 ranking factors in Google’s Algorithm according to Backlinko for high quality content. A couple of employees should write about what they know. In effect, experts are writing about their expertise, which Google values. These bloggers can learn all of the tactics and spend time learning the ropes of successful blogging.
Plan Your Topics Ahead of Time
You don’t want to come into work wasting time on searching for an article topic. Create a blog plan way ahead of time. Think about the topics you want to cover for the next few months. Ask yourself what your customers are interested in and what you think they need to know. Always keep topics relevant to your audience and not just your company. Have a variety of topics each week. For example, you can plan four SEO articles a month and post one each week. At NuZoo Media, we have a blog section called Biz Buzz where we write about fun and interesting topics such as local events. We post an article about every other week. This changes up the routine and keeps the blog interesting.
Piggyback off of Previous Articles
What does piggyback mean? It’s using a subject or a sub-topic from a previous article and creating an entire article on that topic. Things change so rapidly today that yesterday’s news is often obsolete or has dramatically changed in a short time. Revisit old posts, and create new, up-to-date articles. If you look back at your articles you might see little paragraphs that could be branched into several new articles. This also creates more room for in-bound links which is linking to articles you have written previously which can help with SEO.
One of the most important strategies of getting your business out there is optimizing your content for the web.
You may have good content about your product or service but the way it’s structured makes a significant difference to search ranking. Here are effective approaches to attracting traffic to your website.
Most Important Information First
Using the inverted pyramid is an important and standard way of writing for optimizing your content. Put the most important information first because that’s the area readers go to first. Placing your most important keywords at the beginning of the content is critical because that’s what will show up on the Google results page in the meta description section which is the short description of the content that’s displayed. Your meta description should be taken from the beginning of the content and contain the most important information of the entire piece. Google Algorithms values the placement of keywords at the beginning of the content according to Backlinko.
Don’t Use Branded Keywords
This is a major block to optimizing your content. Why? Because you’re limiting search results to people who search your brand name in particular. Branded keywords are a result of your brand name recognition and will rank on the top page of Google, so there would be no need to optimize. So take your brand name out of focus and center the piece on non-branded keywords. For example, branded keywords would be: NuZoo Media, NuZoo Marketing, NuZoo Video. Shoot for more general non branded keywords such as video marketing, SEO, or video production. People are more interested in the product than the brand.
Write For the Mass Audience
As a professional you tend to use words and phrases that are tied to your industry. However, that doesn’t mean everyone else will understand. You need to write for a general audience. Most readability scores tell you to write for the 7-8th grade level according to Microsoft Office. Write in a way that people outside of your industry can comprehend. Optimizing your content through easy readability can boost your search rankings.
Always Include Images
Optimizing images can help boost your search ranking according to Yoast.The most shared content contain images. Photos get over 50% more Likes on Facebook, and over 100% more comments than average posts according to FastCompany. Images are compelling and make the page look more attractive. You can optimize your images by adding keywords in the alt tags of the photo. However, don’t stuff the alt tags with as many keywords as you can. Search engines will lower rankings for over-optimization.
Contact NuZoo Media for more information on web design and content marketing.
You say tomato, I say tomahto. Not a big deal. What about email or e-mail? Now a big deal.
We’ve written before about the importance of 
Blog posts are a great part of content marketing. It does a lot for your business including increasing traffic, building trust with customers and humanizing your business.
One of the most important strategies of getting your business out there is optimizing your content for the web.