Increasing your website search ranking is one of the biggest goals for your business. However there is a new algorithm, Google Panda, which determines your search rank.
With Google Panda low quality pages are ranking lower and high quality content pages are boosted.
So how do you get your pages to be of high quality content? There are a great deal of ways, but here some effective tactics that help in increasing your website search ranking.
Place Keywords At the Beginning Of the Title
A key word at the beginning of the title versus the middle or end will aid in increasing your website search ranking. Keywords placed at the beginning of the title grab more attention. Search engines weigh your title keywords heavily so they should be pushed to the beginning of the headline. Don’t forget there’s a limit of title words that appear in Google results. If keywords are at the end of a long title, the keywords might not show up in search result.
Original Content
Make up your own stuff. You have your own ideas to share and Google wants you to deliver it in your own way. Not only will original content boost your ranking but your company will appear knowledgeable and reliable.
Link To Authority Sites
Linking to authority sites is critical. This tells Google that your site is trustworthy because you’re using credible sites. Authority sites include domains with .org, .gov, .edu and .net . Major news channels and magazines are of good standing, also.
“List” Headlines
People love to search for lists. Having article headings with lists is a great way to help in increasing your website’s search ranking. For example, instead of writing, “How to Boost SEO” you can write “ Top 5 Ways to Boost SEO”. This minor tweak can go a long way.
Keyword Density
The keyword should be the most frequent phrase in the content without a doubt. It should be used whenever possible but without appearing forced. Google will recognize the attempt to over use your key word according to BackLink. This can result in lowering your search ranking. Find a balance with your keyword and use it responsibly.
Image Optimization
Search engines look for keywords within your image file names. You can use your headline for image tags. This can help your image pop up on Google’s image search as well as web search. People tend to underestimate image optimization; but it’s among the factors that help in increasing your website search ranking.
Sticky navigation is a web design trend that’s all about convenience and accessibility.
Do you ever get annoyed with scrolling to the top of the website to get back to the menu?
With sticky navigation you won’t have to. A sticky navigation menu follows you wherever you go on the page.
What Is It?
You might not have noticed websites with sticky navigation but you most likely have seen one. A sticky navigation is a menu that “sticks” around no matter where you go on the page. It follows you as you scroll down the page.
Website viewers like sticky navigation because it’s easy to navigate the website and find pages according to WebUnlimited. Usually people have to keep scrolling to the top of the page in order to get back to the menu. This can be annoying especially with lengthy websites. Traditionally, menus are on the left side column of a website but with sticky navigation, the menu is the front and center piece.
Why Use it?
Designing an effective navigation on your website is critical. With sticky navigation, users spend less time clicking and finding tabs. You don’t have to scroll back to the top of the site to get to the menu bar. It’s always visible no matter how far you scroll. This is a useful tool if your website holds many web pages. Sticky navigation keeps pages organized and easy to spot. In an experiment conducted by SmashingMagazine, 100% of the participants indicated that the website with the sticky navigation was easier or faster to use.
Disadvantages
Sticky navigation is not 100% responsive. There are compatibility issues with some mobile devices because of the differences in size.
A minor disadvantage is some people don’t like a menu floating around, sticking with them wherever they are on the site.
Another issue is sticky navigation takes up a lot of space on your website, leaving less area for content. However, preferences depend on whether you want as much content space as you can get or if you like clutter-free, clean slate websites. On the plus side one of the biggest web trends now is a clean simple website.
Contact NuZoo Media for more information on sticky navigation!
Customer engagement is no longer just a phone number customers call from 9-5, speaking to an automated voice and then staying on hold for 10 minutes.
Customer engagement has vastly expanded and improved because of modern media. Today, customer engagement can be ongoing, more interactive and immediate.
Customer engagement is critical to your business; 70% of purchases are based on how consumers feel they are being treated according to Forbes.
Through constant customer engagement your customers can appreciate, trust and love your business. Here are a few strategies to increase customer engagement.
Online Surveys
Surveys are a great method of customer engagement to gather information on your customers’ experience with your product or service. With surveys you can follow up with a customer. Customers can do you a favor by judging the quality of the product and the experience with short answers. One of the greatest benefits of surveys are the statistics from customer feedback, which can help effect positive change in your marketing and sales efforts. Keep surveys short and specific, and offer incentives for filling them out. Get your survey on all your media platforms such as your website, social media pages, blog posts and email. Offering surveys to customers show that you care about the way customers are treated.
Survey Monkey has a basic free service that you can use to get started.
Social Media
Social media is a huge network to take advantage of. Social media platforms are a place where customers give and receive advice, ask questions, complain and share their positive experiences. Interacting with customers on social media gives them a more personal experience with your company that humanizes your brand. Conversations are public, so this gives you an opportunity to present your brand in a tasteful manner. When people see productive and caring interactions, it will make your brand appear genuine and helpful.
Blogs
If you don’t already have one, start one!
Blogging is a great way for customers to get to know more about your company and the people that work there. Writing articles about your industry, its’ products and services helps to position you as an expert and builds trust with customers. Customers can leave comments and questions for an interactive and personal experience. Blogs generate 126% more leads than those without a blog according to Yahoo! Small Business.
A valuable part of blogging is that it can generate more traffic through search engine optimization (SEO). If your website has a blog, your website can be easier to find on search engines because they love fresh content to index. Blogging regularly keeps your website updated with new information, making it more likely it’ll show up in searches.
A video production company can do a lot for your business. In today’s online and mobile world, a professional video is critical to marketing your business. According to DigitalSherpa, videos increase people’s understanding of your product or service by 74%.
Marketing Strategy Plan
Not only will a video production company shoot your video, but they’ll lay out a plan to reach your audience effectively. A video production company can help you identify your target audience, and help you choose what kind of video is most suitable for your products or service. Storytelling, customer testimonials and tutorials are just a few of the many options.
Video and Search Engine Optimization (SEO)
Search engine optimization (SEO) isn’t just for websites. Google owns YouTube now, and searchable video drives many marketing campaigns and web traffic. A video production company will help get your video posted and indexed on various social media platforms, giving your company an SEO boost. Other SEO methods that your video production company may use include transcribing your videos, identifying and adding key words and tags. A video production company can also review and compile the stats of your video to determine where people are watching it, how many times it’s been viewed and repeat traffic. This is the kind of data that can help you make decisions about future video marketing efforts.
They’ve Got All the Equipment
And they know how to use it. A video production company’s equipment involves high def cameras, appropriate lighting and professional audio equipment, including a variety of microphones. Lighting and audio are very important to making any video look and sound professional. Lighting can create the tone, atmosphere and mood to help sell your products and services. Don’t underestimate the audio, either. If you don’t have good audio quality then you don’t have a video. Great footage without good sound is not a successful video.
Just go to YouTube and you’ll see plenty of cell phone marketing videos that aren’t selling anything. Don’t be one of those companies.
People are Attracted To the Visuals So Give Them What They Want
Contact NuZoo today to discuss how using video to increase sales can be part of your strategy. We’ll help you identify the type of video that’s right for you.
Sticky navigation is a web design trend that’s all about convenience and accessibility.
