Online Marketing

Optimizing Your Content in 4 Ways

Optimizing Your Content In 4 WaysOne of the most important strategies of getting your business out there is optimizing your content for the web.

You may have good content about your product or service but the way it’s structured makes a significant difference to search ranking. Here are effective approaches to attracting traffic to your website.

Most Important Information First

Using the inverted pyramid is an important and standard way of writing for optimizing your content. Put the most important information first because that’s the area readers go to first. Placing your most important keywords at the beginning of the content is critical because that’s what will show up on the Google results page in the meta description section which is the short description of the content that’s displayed. Your meta description should be taken from the beginning of the content and contain the most important information of the entire piece. Google Algorithms values the placement of keywords at the beginning of the content according to Backlinko.

Don’t Use Branded Keywords

This is a major block to optimizing your content. Why? Because you’re limiting search results to people who search your brand name in particular. Branded keywords are a result of your brand name recognition and will rank on the top page of Google, so there would be no need to optimize. So take your brand name out of focus and center the piece on non-branded keywords. For example, branded keywords would be: NuZoo Media, NuZoo Marketing, NuZoo Video. Shoot for more general non branded keywords such as video marketing, SEO, or video production. People are more interested in the product than the brand.

Write For the Mass Audience

As a professional you tend to use words and phrases that are tied to your industry. However, that doesn’t mean everyone else will understand. You need to write for a general audience. Most readability scores tell you to write for the 7-8th grade level according to Microsoft Office. Write in a way that people outside of your industry can comprehend. Optimizing your content through easy readability can boost your search rankings.

Always Include Images

Optimizing images can help boost your search ranking according to Yoast.The most shared content contain images. Photos get over 50% more Likes on Facebook, and over 100% more comments than average posts according to FastCompany. Images are compelling and make the page look more attractive. You can optimize your images by adding keywords in the alt tags of the photo. However, don’t stuff the alt tags with as many keywords as you can. Search engines will lower rankings for over-optimization.

 

Contact NuZoo Media for more information on web design and content marketing.

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Website Mistakes Small Business Owners Make

Website Mistakes Small Business Owners MakeYour website is one of the most important aspects of your business. It can be hard to keep up with all the latest updates.

However, there are big website mistakes that businesses make that potentially hurt your company.

Here are some of the most common website mistakes businesses make as well as how to fix them.

Focusing More on Traffic Versus Conversion

Too often people think the more traffic, the more conversions which is a very common website mistake. People focus on trying to get as many visitors as we can, but aren’t getting enough people to take action. Why? Well one of of the main reasons is, you aren’t reaching your targeted audience. You may be getting a lot of viewers but not the specific viewers that need  your service. So what can you do? Changing the wording on your site is a potential way to increase conversions.The copy on your site needs to be phrased in such a way that’s customized towards your target audience otherwise known as content marketing. Website conversion rate is nearly 6 times higher for people who engage in content marketing according to SmartBugMedia.You need to add consistent content to your website as well as high quality content. This will help with SEO and eventually conversions.

Hiring Your Neighbor to Build Your Website

This is one of the biggest website mistakes of all. Yes, there are many free online web builders that anyone can use. However, it looks unprofessional and does very little for your business. Without an original domain, you won’t rank anywhere on Google Search. Another issue is if you try to move websites in the future, you risk losing credit for all links aimed at your website according to AmericanExpress. Free online builders come with standard and overused templates that won’t represent your business in the best way. Another downside to using a self web builder is tracking traffic onto your site. Hire a web design company. Web designers can tailor the design to compliment your uniqueness and branding. A good web design company can manage the stats, compile reports for you and make recommendations on landing pages, changes to site structure and content to help boost your organic ranking.

Website Isn’t Optimized for SEO

Tailoring your website for SEO is your best opportunity to get ranked on Google Search. Write with subheads and highlighted keywords. Keep texts bold and short and content in an inverted pyramid order. You want the most important content at the top. Page titles should start with your business company name followed by a brief description of the site. Don’t start with words like “The” or “Welcome”. All the little things you do for your website can add to your search engine ranking such as having a blog, linking to authority sites, and writing original content.

Website Looks Too Busy

Squeezing in as much information onto a page is no longer welcome. One of the most common website mistakes is having a cluttered and confusing website without having a sense of flow and easy navigation. People need a clean looking website especially when viewing from mobile devices. Tabs and links need to be easy to find. It’s all about simplicity now. You might want to show off all your best work and photos, but it can be a little overwhelming to a viewer.

               Contact NuZoo Media for more information

 

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Website Features Every Business Must Have

website features every business must haveThe lack of certain website features can be the reason your website traffic and conversion rates aren’t where you want them to be.

If people are leaving your site without returning or taking action, it might not be about the product or service but the website experience.

The way you represent your business is vital because your website is the first place people go to find out about your services. Here are a few website features you can’t go without.

Mobile

Because mobile devices are a huge component of online activity, going mobile is one of the most important website features you need to have. Customers want a fast and easy way of viewing a website, especially with a small screen space. 61% of consumers like a brand more when they have a pleasant mobile experience according to Mobify. Going mobile shows consumers that your business is innovative updated and active.

 Social Media Platforms

The presence of social media on your site is critical. Social media is great for networking, communicating and showing people what you’re all about. People on social media can help your business grow by writing about your business, sharing your posts and inviting friends to follow you. Use social media to promote your products and offer promotions. Social media also gives you a platform to show your customers how you’re engaged with the community. Have share buttons on the front page of your website where it’s visible and stands out.

 Website Features Every Business Must Have Sign Up Form

This is a call to action. Encourage customers to sign up for your e-newsletter. Through newsletters, you can inform people about your services, news and promotions. Offer incentives for signing up such as a discount on a product. This is a great way to interact with your customers by sending out emails on a consistent basis. Have your sign-up button on the front of your page where it stands out.

Blog

If you don’t already have one, a blog is one of the website features that gives your company a plus. Blogging is a great way for customers to get to know more about your company and the people that work there. Writing articles about your industry, its’ products and services helps position you as an expert and builds trust with customers. Customers can leave comments and questions for an interactive and personal experience. Blogs generate 126% more leads than those without a blog according to Yahoo! Small Business. A valuable part of blogging is that it can generate more traffic through search engine optimization (SEO). If your website has a blog, your website can be easier to find on search engines because they love fresh content to index.

  Contact NuZoo Media for more information

 

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Mobilize Your Website: The Top Reasons

It’Mobilize Your Websites time for you to mobilize your website.

Why? Because 61% of consumers like a brand more when they have a pleasant mobile experience according to Mobify.

These numbers prove that consumers value mobile interaction with a website.

So in 2015 you need a website that’s optimized for these devices. A mobile website benefits you with happier customers and repeat traffic. But it benefits consumers by giving them bigger text to read, links that are easier to click, and search options that actually work on a cell phone.

You can test your website to see if it’s mobile using Google’s mobile friendly test.
Click here to run the test.

The Lowdown On Why You Should Mobilize Your Website

Mobile Is Growing Exponentially

 Smartphones are taking over big time. One out of five people in the world own a smartphone now according to Businessinsider. People are using their mobile devices to buy almost everything and anything. This year mobile marketing in the U.S. is projected to make $400 billion. That’s almost double what it made compared to just 3 years ago,  according to WebDam. Because mobile devices are a huge component of online activity, you need to mobilize your website in order to accommodate this rapid change.

Easier For Your Customers To Access Your Website

Remember it’s not about you – it’s about your customers. Customers want a fast and easy way of viewing a website, especially with a small screen space. Because a mobilized website calls for simple design, it will load faster. If your website is mobile, tabs will be larger and easier to click on. Fonts are bigger and images are reduced. Mobile sites are easier to navigate and have a more noticeable call to action. This way people don’t have to zoom in to read or click.

Good For SEO and Analytics

Google awards websites that are mobile. These websites will be ranked higher than non-mobilized websites. If you mobilize your website it’ll load faster, and download speed is among the factors for your website search ranking. If your SEO is greater, then you’re getting more page views. With that, your analytics will look better.

Your Competitors Have Done It

You’ve got to jump on the boat. You don’t want your competitors looking more advanced than you. But guess what? According to Searchengineland, only 5% of the top 500 online retailers have a mobile website. That’s a relatively small number! So this is a great opportunity for you to get ahead of your competitors. Who knows, maybe your competitors will look up your website.

You can test your website to see if it’s mobile using Google’s mobile friendly test. Click here to run the test.

 

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