Online Marketing

Top 5 Ways to Maintain Your Online Reputation

Top 5 Ways To Maintain Your Online ReputationOnline presence is as important as ever. You need to be aware of what people are saying about you or your brand. We’re going to give you the top five ways to maintain your online reputation.

Think Twice, Post Once

Things live forever once you post them online. Even if you delete it someone can screen shot what you posted and repost it for everyone to see. The simplest solution to maintain your online reputation is to think before you post. If you’ve thought about your post and have no reservations about it then post it. If you think about it and still have some hold ups then send it to a peer to review before it goes live.

Be Prompt

In today’s technology-based world it doesn’t take that long for something to spread across the Internet. You should be aware of the top 5-10 sites where people are talking about your company (good or bad) and monitor these sites. The faster you respond to negative posts the more likely you’ll be able to fix or contain the problem. You should have at least one person assigned to maintaining your social media accounts.

Claim What’s Yours

Here is something you might overlook. Make sure nobody else has your name. This means web URL’s, Facebook accounts, Twitter handles etc. If they do they could potentially post content that hurts your brand.

Be Upfront

There’s nothing that upsets people more than a company not willing to take responsibility for their actions. If there is a situation make sure you take responsibility for it and inform the online community what you are doing to correct it.

Post A Lot

If there is something negative posted contact the person in charge of the site to remove it. If they don’t agree to remove it then post a lot of quality posts in order to help reduce the chances of it popping up. You can also encourage the customers that did have a positive experience to share online as well. In order to speed up the process once someone has agreed to remove the content, Google has some tools to help.

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Starting A YouTube Channel? Consider Doing This First

Starting A YouTube Channel? Consider Doing This FirstThe Internet provides a great way to share your voice with the world. YouTube is a great tool to do this with because you can take more complex ideas and demonstrate them in a video to help simplify the concepts. Before you jump right in and hit the ground running, you should take the time and set some goals for yourself, your brand and your channel.

Starting A YouTube Channel

When you’re starting a YouTube channel, make sure to know what you intend to use your channel for; you need to figure out who your audience is and what they come to you for. 18-34 year olds make up the heaviest traffic on YouTube so keep that in mind when creating content. Be focused and make it clear the type of content your consumers can expect and that it fits with your brand. Nobody goes to an automotive brands channel for cooking tips.

Remember that your YouTube channel is an extension of your brand that is alive and can form an open dialogue with people who already have an affinity for your brand. Make sure it works well with the rest of your marketing efforts and share your content on your other social media accounts as you release them.

Keep your channel organized because nobody likes to work harder than they have to when looking for something. Use playlists for organization, it’s also a way to target different audiences without having to create specific channels for different types of videos. Make sure the videos you post have a purpose.

Lastly and maybe most importantly, you should be sure that you have enough time to commit to updating regularly. If you update regularly you have a greater chance of gaining followers because they know that if they come visit on a certain day they will have new videos to watch and you become a part of their lives.

Now that we’ve covered the basics of starting a YouTube channel next we’ll be covering how to set up your YouTube channel.

Contact NuZoo today to help create your YouTube channel, or produce videos for it!

 

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What Is The Difference Between SEO and SEM?

As an online marketing consultant my clients often ask me about the terms SEO and SEM. What does SEO stand for? What does SEM mean? What is the difference between SEO and SEM?

What Is The Difference Between SEO and SEM?When NuZoo Media starts designing a web site some of the first things we think about are SEM, SEO, target audience, message and brand. Our clients are depending on our expertise as online marketing consultants.

SEM stands for Search Engine Marketing and SEO stands for Search Engine Optimization.

So What is the Difference Between SEM and SEO?

Search Engine Marketing – SEM

SEM is just that – a marketing plan made to increase the visibility of a web site in search engine results pages (SERPs) through optimization and advertising. SEM is made up of multiple components. One of the components of SEM is SEO.

Another is paid advertising. Also called paid search, these are the ads that pop up first when you do a Google search, and also on the right hand side. These are also called CPC for cost-per-click or PPC for pay-per-click marketing, because most search ads are sold on a CPC / PPC basis. With paid advertising you can send more targeted traffic to your web site.

Social media also plays a part in SEM. Depending on  your target audience and what social media they are using the list is almost endless these days: Facebook, LinkedIn, YouTube, Twitter, Pinterest.

Search Engine Optimization – SEO

SEO is the process of getting organic, or free, listings in the SERPs. When you do a search on Google the results bring up ads, maps, photos, video or local listings. The organic results are listed below the paid ads. The organic results are ranked based on what the search engine considers most relevant to users. There is no payment like the paid search ads.

Successful SEO will help your site gain a higher-ranking placement in the search results. The higher the better because the drop off in page rank is dramatic, according to online advertising network Chitika. Page 1 gets 32.5% average traffic share, Page 2 17.6% and it keeps decreasing from there. The higher your site ranks organically the better the chance you will see an increase in site traffic.

SEO Comes First

Now that you know the difference between SEO and SEM, SEO should be the first step in promoting your site. In fact, a Search Engine Marketing campaign is not complete without SEO and your online marketing consultant will include it. It makes the site better for the search engines and for users.

Some SEO Tips

Here are a few SEO tips you can do to boost your site’s organic ranking:

  • Creating engaging and relevant content using strategic keywords
  • Using keyword analysis
  • Get social media links from Facebook, YouTube and Twitter
  • Build backlinks
  • Create a Google+ account if you don’t already have one

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How Do I Optimize Video for YouTube

How Do I Optimize Video for YouTubeWith YouTube now the second largest search engine it’s as important to optimize video as it is to optimize your web site. This is the first of several articles that addresses what you should be doing to optimize video.

What are the most important things to do to optimize video?

Video Content

Produce high quality content that is engaging and informative. Your videos should answer questions, educate, entertain or solve problems. My SOHO Today Show addresses issues geared to small business owners and entrepreneurs, like getting started, marketing and technology. Our Wedding Weight Loss Fast channel offers up exercise, nutrition and clothing tips.

Include At Least One Call-To-Action – Freebies Always Welcome!

What do you want your viewers to do? Don’t be shy! Tell them to visit your web site, sign up for the newsletter, Friend you on Facebook. And offer something free – a discount on your services, information on DIY projects, think creative!

Use Google Trends for YouTube

Google Trends for YouTube allows you to see the popularity of your targeted keywords. Google Trends for YouTube also suggests similar keywords that also have substantial search volume. Staying on top of your keywords will help optimize video for YouTube.

Video Name

Your video name should be descriptive of the video content. Don’t name your video 73jdoo.mov, name it mortgage-application-tips.mov.

Video Title, Description, Key Words

These three are often overlooked but are very important to optimize video. Just like your web site you should be using keyword rich descriptions that are detailed and informative. Your video title should tell the viewer exactly what the video is about. Keep your title to less than 66 characters.

Your description can be up to 800 words. Make the description engaging and informative. Make sure to use your keywords throughout the description. YouTube search results show only the first 25 characters so include your primary keyword(s) first, followed by several sentences that are creative and tell the viewer exactly what the video is about.

Embed the YouTube Video on Your Web Site

You can also share it on Facebook, LinkedIn, Twitter, Pinterest and your email blasts.

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