A company’s website should be taken seriously and look as professional as it can. It should be unique with advanced features and consistent with branding.
Leave website building up to a web design company. While online-website builders seem fast and easy, they can dramatically limit your website’s potential. If you hire a web design company they can make your website easy to navigate, functional and SEO-friendly.
Here are some of the most important reasons to hire a web design company.
Avoid Using Standard Templates
With free website builders come standard templates that thousands of other companies are using. Because you are competing with so many companies, it’s important that your website is unique and tailored to fit your business. If you hire a web design company, they can customize a website for your business. Web designers are detail oriented and will carefully consider all aspects of the website that will compliment your branding.
Increase Search Engine Optimization (SEO)
Web designers know all the tools to help increase your ranking in search engines. Search Engine Optimization (SEO) is one of the most effective ways to increase traffic onto your site. There are various ways to increase SEO from site construction to keywords, linking articles and adding meta descriptions. If you hire a web design company they will optimize the site with all the latest SEO methodologies.
Track Your Traffic
Tracking traffic is another reason to hire a web design company. Managing the stats from your website traffic can be a full-time job, but it’s important. Those stats will tell you where your site visitors are coming from, what pages they’ve looked at and where your site ranks for search term queries, which all help you to make changes on your site. A good web design company can manage the stats, compile reports for you and make recommendations on landing pages, changes to site structure and content to help boost your organic ranking.
Advanced Functions
There are many functions a web design company can build into your website that an online-builder can’t. Flat design and parallax scrolling are new and innovative trends that web designers can build for you. They can also add shopping carts, blogs, advertising and video.
Train You To Use Your Site
Web designers want to give you a fantastic website, but don’t want you to be stumped when trying to add content or make changes. Your web designer can show you how to update articles, add graphics and blog.
In short a web design company can make your website easy to navigate, functional and SEO-friendly.
Contact NuZoo to talk about how we can be of service to you.
Making a great video is just a small part of what it takes to attract attention to your company.
You also need a video marketing strategy.
Now that you have a video, people need to know your video is out there. You want to generate traffic to your video by reaching your target audience. There are several strategies and techniques to do so.
Embed your videos
According to Rob Ciampa from Content Marketing Institute, a great marketing video strategy is to intertwine videos and websites. Include your website in your videos and vise versa. For example, If you want to sell a product on your website, having a video of the product on the website can be very effective. Customers will get more insight on the product as well as how the product can be used.
Social Network Approach
Put your videos everywhere. We want to see them on Facebook, Twitter, YouTube, and Pinterest. People can watch your videos right on your Facebook page. If your business is on Twitter, create tweets about your video. More and more people are getting onto these platforms everyday.
YouTube Advertising
Take advantage of this. Your advertisement can be featured in a wide variety of YouTube videos. When a person clicks on a video a short advertisement will come up before they watch the video. These may be more effective than side ads on Google. The cool feature of YouTube advertising is you can select the target audience age, interests, and location. After all, YouTube is the number one video website. According to CMO, people are 27 times more likely to click through online video ads than textual ads.
Transcript Search
Gregory Moore says search engines like YouTube and Google can pick up transcripts so coming across your video will be more likely. Add your target keywords in your video. This can allow every word you are saying in your video to be searched.Having the spoken words in text can increase engagement and boost your SEO. Remember that Google owns YouTube, making it even more likely your videos will rank high in a search according to Search Engine Watch.
Tagging and Descriptions
In order for people to come across your video, you need to come up with a variety of relevant keywords. Also, take advantage of the description box on YouTube. Include links for your website and any social media pages you have. You can take a description you already have from your website or blog and reuse it.
NuZoo has produced many marketing videos for businesses just like yours.
We can plan a good video marketing strategy for you. We’ll help you identify the type of video that’s right for you. Whether you are trying to sell a product or just educate people we can help you find the right way to do so.
We all know Google for its search engine, email and as new owners of YouTube. But Google has many unused, unknown and underused functions.
Our Top 5 Google Tricks You Probably Don’t Use
Adding and Subtracting Content From Search Results
If you search with a Tilde ~ Google will include search results for synonyms. This can be very useful if you’re not getting the results you want in your searches. You can also add in a – in order to omit certain results. For example if you’re searching for something with multiple meanings, such as crane, you can type in crane rental –animal. So that only results for machinery will come up.
You Can Search for Flights
There are conflicting opinions whether travel sites use your cookies in order to determine prices. But if you want to play it safe you can always use Google to search for flights. Google will display the results for the days you choose. But they also allow you to scrub through a timeline. The timeline consists of the surrounding days to find the best deals.
Compare Your Foods
There’s always someone looking to start a healthier lifestyle. Google can help you make better choices. It can compare two foods nutritionally for you. For example if you are debating if you want to eat an apple or some grapes, you would type “compare apples to grapes” and Google would give you the results.
Specialized Searches
Sometimes you get too many results when you search online. Google offers specialized searches including blog, patent and public record searches. You can reach them by going here and scrolling down to the specialized searched section.
Something for Fun
Google also gives you chances to take a little break while searching online. These are some of my favorite features on Google. The first one being Zerg rush which is a reference to the computer game Star Craft. Once you search Zerg rush, the letter o will start to drop down and attack the results. You can click them to defeat them. There is also Atari breakout. You have to Google image search but it allows you to play a version of the Atari game breakout.
The internet gives everybody a voice so it can be difficult to stand out in such a saturated community. Here’s our top 5 ways to improve online traffic to your site that take just a little more effort than what you’re probably already doing.
Submit to Stumble Upon
Although this sounds a little inefficient, it works. When signing up with the site users have to select categories of interests. This insures that the people that will see your posts, if you submit them, have interest in it and can potentially become avid followers.
Provide Links to Past Posts
This leads us to our next point: including links to your past posts that are relevant. Getting people to visit your site is just the start. You want them to continue to visit your site and a way to achieve this is to include links to your previous posts. This creates interests in more of your past site. This can help you link build and increase your placement in search results.
Answer Questions
Answer Questions on Yahoo Answers, Quora, and other similar sites. This helps you get noticed by people with similar interests or that are looking for information you potentially provide on your blog.
Guest Blog on Other Relevant Blogs
This plays into the same idea as answering questions. Putting your name out there on an established site will help in establishing yourself an expert in your field. If people like what you post they’ll follow you to your site in order to keep reading what you have to say. This can work as a two way street also. You can also have guest bloggers on your site in order to draw some of their followers to you as well as allowing them to gain some followers for their site.
Respond to Comments
Nobody likes to be ignored; the online community is no different. Replying to their comments can help build a relationship with them and keep them coming back for more.
Photo courtesy of cooldesign / FreeDigitalPhotos.net
A company’s website should be taken seriously and look as professional as it can. It should be unique with advanced features and consistent with branding.
Making a great video is just a small part of what it takes to attract attention to your company.
