Social Media

What is Integrated Marketing?

What is Integrated marketing?Marketing has been turned on its head in recent year years by integrated marketing.

Marketing trends have always shifted when consumers change their lifestyles and buying patterns, and when their world views change as they age or have families. But changes in communications and technology have created integrated marketing, profoundly altering the marketing landscape and forever changing how companies reach their target audience. Is your company keeping up?

So What is Integrated Marketing?

Integrated marketing involves combining marketing strategies for various media vehicles into one cohesive campaign with a single message. Marketing vehicles today include online advertising, email marketing and social media. The so-called “traditional” vehicles include direct mail, TV and radio ads, newspaper and magazine ads, even billboards.

To market a particular product or service, a company uses marketing using several vehicles to communicate its message. In other words, using traditional marketing vehicles like direct mail in combination with email marketing and YouTube videos. Or using social media to push your message and reach consumers ~ which is relatively free ~ in addition to advertising with Google AdWords.

Integrated Marketing Can Reach a Wider Audience

To maintain an integrated marketing campaign, a company needs to bring together all of the media vehicles in use where each plays a unique part in the story that is their campaign. Most consumers spend their time on more than one media vehicle in their daily routine.

This means it’s in your best interests to use more than one media vehicle in your marketing campaign. You need to keep the overall message the same for platform, so as to not confuse your audience, and be consistent.

Each media vehicle in play has a different way of communicating the overall message depending on how users interact or use that form of media.

For example, if a company is trying to market a cosmetic item, they might produce a video commercial for TV and YouTube, plus a print ad  in a magazine with a coupon that can be used on the magazine’s website but only if the reader gives up their contact info, and have a social media presence talking about their item and company. Additionally, they could produce a second video for YouTube showing how the product is used. Integrated marketing allows potential customers to be exposed to the company’s message and product more frequently than if the company only utilized one media vehicle.

To get some ideas as to how to maintain a better integrated marketing campaign, check out this page.

NuZoo Creates Integrated Marketing Campaign

We use a variety of vehicles to market our clients and ourselves, including LinkedIn, MailChimp, Google AdWords, direct mail, YouTube, TV commercials, brochures and Facebook.

Interested in ramping up your marketing efforts and gaining new clients? Contact us today.

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Five Ways For Better Integrated Marketing

Better Integrated MarketingWhy should your company strive for better integrated marketing? The marketing world has changed from recent years from simply radio, newspaper and television advertisements. In a reality where the Internet and social media is a large part of our lives, companies need to integrate their efforts to get their message out to the world.

Better integrated marketing is something successful companies have been striving for to communicate their message.

With fewer people using traditional media, it can leave companies confused as to how to now talk to their target audience about their company. Here are five ways for  your company to use better integrated marketing to send your message.

1. Know your audience.

Depending on the product or service your company offers, there’s a good chance that there is a specific type of person that you are trying to get to buy it. People are so different; narrow down characteristics of the type of person in the group to which you’re trying to sell. Conceptualize the ideal person you think best enjoys your product. Would a man or woman be more likely to buy it? What generation or age range does he or she belong in? What are his or her life goals? What are certain lifestyle factors that would result in their interest in your company? Are they more likely to be on social media or traditional media? Which media are they most likely to use? Instead of trying to reach everyone in the world, keeping to a narrower group of people will be more effective and more personal to those you are trying to reach.

2. Keep to a few channels that you know best.

We’ve heard the saying before that if we spread ourselves too thin, we’re not giving our best and the results will show it. The same goes for social media and other media channels. If you as a company are on every social media channel, it can get very time consuming and you may not be able to produce good quality content on any of them. In addition, working on a channel that you aren’t familiar with, or as experienced with,  will show. For example, if you feel you’re most familiar with Facebook and Instagram, but lacking with Twitter, people on Twitter will notice that you don’t know what you’re doing and will think less of you as a company. Instead, focus on those channels that you can navigate and post content in such a format. People will see that you know what you’re doing and be more likely to look into your company.

3. Maintain consistency.

As a company, you need to keep everything consistent among your marketing channels. Make sure that as your company is developing content for its various media channels, you keep the overall message and goals the same. People appreciate having an idea of what to expect when they see an ad, post or video by your company. In addition, keeping the theme and tone of your marketing content similar will give your audience a sense of who you are as a company, giving it its own personality.

4. Lead viewers somewhere.

Whether it’s purchasing your product or service, bringing them to your website, or simply getting them to talk about an important issue, lead your viewers towards a goal you want them to do. You could be posting article links to relevant information in your industry, but there is no guarantee they will go any further. Get them thinking about buying your product without the obnoxious “Buy Now” in big letters. Encourage them to talk about an important issue that you’re advocating. Show them that there is something you would like them to do without seeming pushy.

5. Collaborate with YouTube content creators.

One of the biggest but less talked-about media channels is YouTube and YouTubers (independent content creators using a YouTube channel), leaving room for opportunities of better integrated marketing. While posting a video commercial on your company’s own channel would enable people to re-watch your commercial if they wanted, there is much more you could do on YouTube. YouTubers, formerly known as vloggers (video bloggers) when YouTube started gaining traction, have an audience that listens to what they have to say. The biggest sources of income for these YouTubers are AdSense money and sponsorships. AdSense gives YouTubers the option of getting money for every time a viewer watches the entire ad that was placed before their main video. Sponsorships would have the YouTuber talk briefly about the company and what they offer or integrate the product into their video, depending on what the product it and what kind of videos the YouTuber creates. Viewers will more likely listen to your company’s message if it is being channeled through someone they already like.

Here at NuZoo Media, we’re familiar with integrated marketing, including video product marketing and website development. Check us out to see how we can help your company better market itself.

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How To Promote Website Content Through Social Media

Promote content through social media

A great way to promote website content is through social media, but without a clear direction it can get fairly difficult.A great way to promote website content is through social media, but without a clear direction it can get fairly difficult.

With the abundance of social media content in today’s environment, it’s easy to get lost in the mix.

While social media is a great tool to promote your brand and getting your name out there, it can be difficult to do when millions of others are trying to do the same thing.

In a society driven by media, we need to figure out a way to cut through the noise. Noise in the social media sense is how much consumption is happening every 60 seconds. For example, every minute there are 2.78 million video views on YouTube and 347,222 tweets. With all that content out there it may seem daunting to gain notoriety and attention.

There are varying ways, as a brand, to cut through that noise to reach your target audience.

Ways to Promote Website Content Through Social Media

Using Visuals

One organic way to promote website content through social media is by using visual components.

If you’re going after a group of people who might be more visually inclined, make sure to include more media content than worded stories. Just because you’re trying to tell a story doesn’t necessarily mean you have to write it. Using tools like infographics and Prezi are a great way to go about presenting these visuals.

Think about incorporating images for each main point in your article. This will give your content a better chance of being shared on different social media platforms.

Infographics are a great example of this. An infographic is a graphic visual image such as a chart or diagram used to represent information or data. Infographics are an incredibly efficient way to show data and how it’s applicable.

You’ve heard of the saying “a picture is worth a thousand words.” In 2016 it’s “a good infographic is worth a thousand words.”

Prezi gives you the ability to tell a story or present content in a unique manner that can captivate someone. Both have mobile capability, therefore allowing you to better reach your social media audience and promote your content.

The Art of Creating a Headline

Another organic way to promote your content is simply by creating impactful headlines.

“On the average, five times as many people
read the headlines as read the body copy.”

David Ogilvy, “The Father of Advertising”

So why are headlines so important? It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.

You want to make sure the headline is grabbing people’s attention. With that in mind, you need to create a title with the purpose of having it be shared on social media.

4 U’s of Headline Writing

The 4 U’s of Headline Writing are well known throughout the advertising and copywriting worlds.

1 Your headline should convey a sense of urgency

2 Your headline should be unique

3 Your headline should be ultra-specific

4 Your headline should be useful

Twitter

One way to use twitter as a simple brand promotion is by pinning a tweet on your timeline. You can have the tweet be a link to your website; since it’s pinned, it will stay at the top of your timeline. This is an effective way to manipulate a person’s attention to what you want them to see.

LinkedIn

LinkedIn allows you to promote your website content through your profile. The Experience section of your LinkedIn profile allows you to add content about your past or present positions. You can upload graphics and link videos, add volunteer experiences and projects. All of this allows you to add searchable content to the Internet using keywords relevant to your business while promoting yourself in a more professional social media setting.

Paid Advertising

In addition to having a strong organic promotion of content, there needs to be a mixture of paid advertising as well. This is because less than 1% of organic social media gets any kind of engagement, making it hard to get noticed solely through organic methods.

One example of paid advertising is the pay to play method. This is the concept of paying social media platforms to promote your content. This gives your content a spot in the news feeds of social media users, which guarantees visibility from a target audience.

Using Facebook advertising is an excellent way to pay to promote through social media. In a test done by socialmediaexaminer.com, 90% of marketers reportedly use Facebook ads opposed to the second most LinkedIn (20%). This is because Facebook has such a large audience and there are an incredible amount of niche pages and audiences that make it more practical to use. While LinkedIn attracts more professional audiences, Facebook has the range of old and young demographics who express their likes and dislikes much more prevalently.

High Quality Content

Both through paid and organic advertising the point remains the same: deliver your message effectively and concisely. Make sure your content is of high quality and not confusing or uninformative.

You need to ensure your brand is being promoted in a captivating way so as to ensure you’re grabbing the audiences’ attention quickly. People are used to scrolling through newsfeeds so fast that they hardly take the time to stop and read what people are actually writing.

That’s why you need to make sure you’re giving the target audience compelling content that tells a story. If your advertisement comes across as, well, an advertisement, people will be less likely to stop and read what you have to say. People want to know how they can relate to a product or brand, and how it may influence their daily lives.

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Creating a Successful Call to Action

Creating a Successful Call to ActionWhat’s a Call To Action?

The term Call to Action, or CTA is regularly used when it comes to websites. Whether you know it or not, your website more than likely has a CTA. A call to action is a button or link that you place on your website’s homepage to drive prospective customers to become leads by filling out a form on a landing page. The purpose of having a call to action on your website is to attract visitors and turn them into customers. Your CTA can be anything that essentially pushes your visitor to do something. This can be a link or button to download something, starting a free trial, making an appointment, or getting a free consultation.

Call to Action Best Practices

To have a CTA that drives visitors, it’s beneficial to follow these best practices:

  • Your CTA should be aesthetically appealing; it needs to make the visitor want to click on it
  • The copy of the CTA should be brief, having as few words as possible while still getting the idea across
  • Start the copy with a verb. Tell your visitor what you want them to do with the first word ~ download, register, sign up, etc.
  • Make sure your CTA is located in a convenient spot and somewhere you know your visitor will see
  • While it’s not crucial, it’s beneficial to make sure your contrasting your CTA to your website’s colors. This presents a sense of cohesiveness to your website and is visually pleasing; your CTA should fit with the overall design.
  • It should stand out and be large enough to see, but not distract from other important content on your page.

Optimize Your Call To Action

In addition to these best practices there are also other ways to optimize your call to action usage. You can use your CTA to prompt visitors to share your content. Using buttons linked to your social media sites, such as YouTube, Facebook, Instagram, and more can drive customers to become more involved with your company as well as share it with their friends and follwers, generating a greater potential for new customers.

You also can use your CTA to further encourage leads to purchase your product or service. To incorporate this idea into your CTA, use it to tempt your visitor with an offer that relates to your product. For example, you can offer your visitor a free trial or demo, which will hopefully lead to a purchase and a new loyal customer.

Finally, you can use your CTA to close the sale. Use your CTA to inspire your visitor to buy your product or service. You can make potential customers feel comfortable enough to engage with your company by providing a friendly and clear CTA that prompts them to purchase.

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