Videos

Latest YouTube Marketing Trends

Wondering About YouTube Marketing Trends?

Latest YouTube Marketing Trends in 2017Here at NuZoo Media we are aware of the fact that YouTube is a powerful marketing tool, especially if your company has high quality, informative videos.

YouTube is the second largest search engine on the Internet, hosting over 70+ million hours worth of content. With the average time spent on YouTube per visit at a staggering 40 minutes, wouldn’t your business like to grab some of that viewing time? Let’s look at the current YouTube marketing trends and how they can help you market your business!

Why are videos important?

Yes! Psychology Today writes:

“When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video.”

People are going to YouTube to watch videos instead of surfing your website for info. Most people won’t take the time to find information if it’s not immediately available. Videos allow you to easily get info to consumers in an engaging way.

Why should you consider creating videos for YouTube?

More companies can and should be utilizing video as a method to expand their business and connect with clients. Video visually demonstrates the value of your goods or services. Having a presence on YouTube (second largest search engine behind only Google, its parent) can provide a competitive advantage, setting you apart from similar companies within the market.

What should my video be about?

A successful marketing video is one where the viewer feels that their time was well spent and that they gained an understanding of how your company can make their life easier. This is accomplished by:

  • Knowing your audience
  • Creating engaging, fast paced videos
  • Providing useful information
  • Giving the viewer an understanding of how you can help them

Types of Video

  • Testimonial – Allow consumers to tell other what they love about you!
  • Product demo – Provides support for your merchandise & displays features
  • Whiteboard – Fun, exciting and trendy way to inform consumers
  • Interview style – Use this to highlight your business values
  • Round table – Primarily serve to inform viewers about relevant topics
  • Virtual reality – 360 degree video can be used for a multitude of applications
  • Commercial – Highlight your products and/or services

But what if I need help?

From a marketer’s perspective, video can be difficult to execute successfully. Cell phone videos hastily shot will not succeed in convincing a client that you are reputable. It is helpful to seek out a professional videographer as you begin to utilize YouTube for advertising purposes. The investment is worthwhile considering the market reach your video can have, as they directly reflect your company’s values.

What are current trends in video marketing?

Virtual Reality or 360 Videography is a new and exciting technological development, useful for a multitude of applications that can be specifically tailored to your company’s needs. 360 videos allow your clients to interact with your video in a really powerful way. By providing viewers with every angle, they are free to move through the video and become part of the experience. Cutting edge technology allows you to stand apart as a forward thinking company, up to date on the latest and greatest developments.

Call or email now for more information on how we can help you take advantage of YouTube marketing trends, one of the Internet’s largest search engines. We are experienced in producing videos to suit your company’s marketing needs.

| | , , |

Whiteboard Videos: Creative Marketing!

Whiteboard videos are popular because they allow businesses to connect with their clients in a fun and personal way.Whiteboard videos are popular because they allow businesses to connect with their clients in a fun and personal way. These fast paced videos bring ideas to life, which is important when marketing services instead of physical goods. Whiteboard videos can be used to illustrate concepts, tell a story, boost your brand and more!

So what are Whiteboard Videos?

Whiteboard animation involves drawing on a whiteboard while recording, then piecing the frames together through post production time lapse. The effect allows the viewer to feel as if someone was drawing a concept out for them personally. It also gives free play to the creator to incorporate humor and creativity.

Okay! But How?

They are fairly easy to make and you can find many online tutorials that will show you how. Or if you are in a hurry, hire a production service to make them for you, the best option from a time efficiency standpoint. The possibilities are endless!

Consider these benefits:

  •  Whiteboard videos set you apart from competition
  •  Hand made style makes your brand likable
  •  Visitor attention will be drawn to the video instead of lengthy text
  •  Can be used for personal use as well, like memorializing family history
  •  Studies show people are attracted to handwritten marketing materials

Watch the promotional whiteboard video we created for NuZoo Media to see how we marketed our brand! We have experience producing whiteboard videos and more. Contact us today for more information on how to kick start your video projects today!

 

 

| | , , |

What is Integrated Marketing?

What is Integrated marketing?Marketing has been turned on its head in recent year years by integrated marketing.

Marketing trends have always shifted when consumers change their lifestyles and buying patterns, and when their world views change as they age or have families. But changes in communications and technology have created integrated marketing, profoundly altering the marketing landscape and forever changing how companies reach their target audience. Is your company keeping up?

So What is Integrated Marketing?

Integrated marketing involves combining marketing strategies for various media vehicles into one cohesive campaign with a single message. Marketing vehicles today include online advertising, email marketing and social media. The so-called “traditional” vehicles include direct mail, TV and radio ads, newspaper and magazine ads, even billboards.

To market a particular product or service, a company uses marketing using several vehicles to communicate its message. In other words, using traditional marketing vehicles like direct mail in combination with email marketing and YouTube videos. Or using social media to push your message and reach consumers ~ which is relatively free ~ in addition to advertising with Google AdWords.

Integrated Marketing Can Reach a Wider Audience

To maintain an integrated marketing campaign, a company needs to bring together all of the media vehicles in use where each plays a unique part in the story that is their campaign. Most consumers spend their time on more than one media vehicle in their daily routine.

This means it’s in your best interests to use more than one media vehicle in your marketing campaign. You need to keep the overall message the same for platform, so as to not confuse your audience, and be consistent.

Each media vehicle in play has a different way of communicating the overall message depending on how users interact or use that form of media.

For example, if a company is trying to market a cosmetic item, they might produce a video commercial for TV and YouTube, plus a print ad  in a magazine with a coupon that can be used on the magazine’s website but only if the reader gives up their contact info, and have a social media presence talking about their item and company. Additionally, they could produce a second video for YouTube showing how the product is used. Integrated marketing allows potential customers to be exposed to the company’s message and product more frequently than if the company only utilized one media vehicle.

To get some ideas as to how to maintain a better integrated marketing campaign, check out this page.

NuZoo Creates Integrated Marketing Campaign

We use a variety of vehicles to market our clients and ourselves, including LinkedIn, MailChimp, Google AdWords, direct mail, YouTube, TV commercials, brochures and Facebook.

Interested in ramping up your marketing efforts and gaining new clients? Contact us today.

| | , , , |

Why Should Your Company Use A Product Video?

Why Should Your Company Use A Product Video?Nowadays, it’s difficult to market your product with so many other companies out there. One thing many other companies are doing to get their products out in the open is product video marketing. In these videos, a company displays their product, shows the viewer how it works, and explains the benefits of having it in the viewer’s life.

Here are the Top 5 Reasons Your Company Should Have a Product Video

  1. You want your potential customers to be able to see for themselves what they would buy and what it does, rather than only hearing a sales representative talk about said product. It gives them the feeling that they are better able to evaluate the product than simply taking the word of the sales representative.
  2. The viewer can replay the video as many times as they want if they miss any details the first time they watched it. Any sales pitch has a lot of information to it and can be overwhelming to some shoppers, causing them to run away from any chance of considering it. Allowing someone to watch a video at his or her own speed gives them the freedom to make a purchasing decision and be sure of his or her decision.
  3. A product video can show the viewer how your company’s product is different from all the others out there. With so much competition, customers are wondering how this is different than the other company that he or she just saw. A product video is your chance to prove how your product is better than all the others and how it stands out.
  4. A video is far more entertaining than hearing a sales representative talk about your product. In an age where consumers have a higher buying power, people want to feel like their business has been earned, especially with marketing and advertising. Anyone can have a talented sales representative explain how great their product is in person, but a product video can have artistic visual and audio value that any potential customer would appreciate.
  5. A video can easily be shared with others using social media and e-mail. If the customer had a good experience and is satisfied with the product, they are more likely to share with people they know. This enables the video to get more exposure with potential customers. In fact, you can also encourage your happy customers to share a positive review and follow your social media accounts.

While the initial time and effort of creating a product video might seem like a challenge, the results from such a video far out-weigh the time spent creating it. In fact, NuZoo is here to create a product video for you, giving you less to think about.

If video isn’t your thing, contact us and we’ll show you how NuZoo can create an awesome product video for your company.

| | , |

Load More