Videos

Tips for a Successful Video Strategy

Tips for a Successful Video StrategyMap Out Your Video Strategy

Websites aren’t just for written content anymore. Technology has made us more visual and website content has transformed from reading to seeing and watching. Specifically, websites have been an increasing platform for video-based content. Video content provides several benefits for your company or business, and you have to have a video strategy. Videos tell your current and potential customers who you are, they build on your brand, and are an interactive way to engage with your visitors. Today it’s just bad practice to not have any type of video content on your website. According to 9 out of 10 visitors will stay on a site longer if it contains a video, 9 out of 10 visitors will stay on a site longer if it contains a video. Now that you know why having video content is so important, lets talk about tips for a successful video strategy.

The first aspect you should think about when it comes to a video strategy and putting videos on your website is the platform you want to use. The most well known video platform is YouTube. You may think that YouTube is an easy and free way to share your video content with your visitors, and it might be, but our first tip for a successful video strategy is to not solely rely on YouTube as your video platform. While it’s important to utilize and share your social media, when you use YouTube you may lose some control of your video content and platform. Your video platform needs to be easy to control, change, and adapt. It’s also helpful to use a platform that allows you to obtain analytics and statistics on how viewers are engaging with your video.

Intelligent Video Players

If you shouldn’t completely rely on YouTube, then what should you use? The best platform you can use for your videos is any type of intelligent video player. Using an intelligent video player is very important because it’s the glue that holds your video together. An Intelligent video player also can collect information about how your visitors are interacting or engaging with your content. Also, an intelligent video player will have the ability to layer on different elements such as your call to action, such as signing up, downloading, buying, and more. Your intelligent player should also offer a sharing feature so visitors can digitally spread the word, or in this case video, about your company. Intelligent video players are also beneficial because they know how to adapt to all viewing environments whether it’s a smart phone, tablet, or desktop. One of the most crucial reasons that using an intelligent video player over a platform like YouTube is because if you link a video on social media or email marketing, when the visitor clicks the link, it drives them back to your website, not YouTube’s.

Embed Your Videos

The next video strategy tip is to use embeds for your videos on your website. The best way to make sure your audience is being engaged is to play your video through the website. When a video is embedded in a strategic location on your website, it will allow you to explain your product/ service, serve as your call to action, further brand, and more. You can use video playlists to tell a story; you can select and order your videos so they play continuously. Both YouTube and intelligent video players allow the creation of playlists.

Optimizing Your Video for SEO

The last step in your video strategy is optimizing your video for SEO. We have previously written about optimizing your videos for SEO so let this be a little refresher. It all starts with your information. Make sure you have all the fundamental information such as title, video description, tags and keywords that describe your content in its entirety. Don’t forget, you can also transcribe videos.

With how prominent video content is today, you would be doing your website a disservice to not play video on your site. As long as your follow these tips for a successful video strategy, you will impress your visitors and attain new ones.

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Video Content Strategy

Video Content StrategyI’ve heard about this recent trend saying  the future is video content strategy for business. At NuZoo it’s not the future, it’s now.

For the past several years we’ve been producing educational, marketing, branding and corporate videos that have taken the place of traditional communications vehicles. Many of our clients have transitioned from printed materials, conferences, classroom educational, traditional PR and marketing vehicles like direct mail, press releases, and annual meetings to online video. Face-to-face interactions, while still popular, have become second to video.

Our experience as a digital agency has taught us that not having a video strategy in your marketing plan is almost crazy, especially with the increased popularity of branded videos. In addition, both content and marketing strategies rely heavily on videos and will continue to do so in the future. In a time and place where online presence is key for survival a strong video content strategy is a must.

When you’re trying to connect with a customer it can be challenging to cut through all the noise that is inevitable in the online world.

Videos are the solution to this. They’re a quick and efficient storytelling tool that gives a business a unique identity. Video allows the customer to feel engaged and is a great means of communication. We have evolved into a society that no longer needs to meet in-person or even have an office workspace; all you need is a laptop and Internet to connect with a colleague.

Research done by Invodo says people are willing to watch a video 60% of the time and, more than three out of five consumers will spend up to two minutes watching a video educating themselves about the product they’re going to buy; 37% will watch up to three minutes.

The easy access provided by videos allows your business to have an impact on the audience in a short period of time.

Google is the number one search engine and YouTube is number two. If your YouTube video has high rankings it is more likely to appear in organic search results linked to your product or service. Overall if you have a quality video content strategy and dedication then you’ll appear higher on Google’s organic searches.

However, when you are looking to create a video for your business or company you need to have a clear idea of what you want and how you wish to impact your audience. This is where NuZoo comes in. At the ‘Zoo we pride ourselves in creating innovative content for our clients that will demonstrate the power behind videos.

 

Contact NuZoo Media to work on your video content strategy!

 

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Video SEO Do’s and Don’ts

Do's and Don'ts of Video SEOHave you ever wondered why your YouTube video isn’t getting as many views as you’d like? You might not be optimizing your channel to its full potential.

Here are NuZoo’s Do’s and Don’ts of video SEO:

VIDEO SEO DON’TS

1. Don’t: Use vague words, titles and/or descriptions on your videos. 

  • While it may be good advertising to use your company’s name in the title of your videos, you have to consider words that people are actually searching on YouTube and Google. You should avoid using vague or confusing descriptions. For example, at NuZoo we write about video production so a word we use in all of our titles, articles, and descriptions is video; followed by any trends or tips we’re discussing. It might seem obvious but sometimes it’s the obvious that’s missing from successful online content.

2. Don’t:  Bypass tagging your videos.

  • Like keywords, you must have relevant tags on your video in order to appear on YouTube and Google searches alike. Having between 5-10 tags on your video is the best way of making sure your target audience finds your content. These tags can be as general or specific as you want them to be, as long as they are consistent with your video content. When you don’t tag your videos, YouTube and Google will have a hard time figuring out if your video is right for a search result; this applies to all SEO.

3. Don’t: Forget to promote your video on social media.

  • Having your video linked and/or embedded on any and all your online portals is the best way to improve your number of viewers. This is the basis of video SEO and SEO in general. The more your content is linked and found elsewhere the more likely it is to be found. If you aren’t sharing it then neither will YouTube or Google on their searches.

Video SEO Do’s

1. Do: Choose strong and relevant keywords in your title and description.

  • Going back to our example of video editing at NuZoo, we make sure that our keywords appear several times throughout our work. This is a classic SEO tactic and the same applies for video. You want to make sure your keywords are found in your description, title, transcript, and annotations in order to receive a more positive SEO ranking on your video.

2. Do: Organize your channel using keywords and tags.

  • The more organized and manageable your page appears to the audience, the better. By tagging your video with relevant topics and grouping it with your own you create a keyword-friendly channel that will connect you with a more concentrated audience. Linking your video to similar ones will help you get in touch with a bigger audience while keeping it concentrated, and have a better history and reputation with Google.

3. Do: Use Metadata for your video.

  • While this might seem like a foreign concept, using manually written metadata is becoming an increasingly popular aspect to include in videos. Metadata is the keywords that computers and search engines alike use to search for any content in videos. Anywhere your video goes the metadata travels with it. YouTube gives you many fields you can use to personalize your video from the title to the description and metadata. Why not take advantage of all the SEO opportunities YouTube has to offer?

 

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