But remember that branding is still the key to making your company stand out. Branding involves creating a name and image for a product in the consumer’s mind.
Branded Video Views Soar
A study done by Reelseo determined that in the past year branded video views have gone up 73%; that’s over 2.9 billion views since September 2014.
Branded videos are the visuals used to create a connection or relationship between the consumer and whatever product or service your business is offering.
This can mean everything from a Webinar explaining how to use or build your product, to testimonials of clients sharing their experience with your company, to a video of a company event. Either way you are creating your brand’s image in the viewers mind and letting them know why and how your business or product is the best choice out there.
At NuZoo, we know that creating a vision of your product or service in the public’s mind is the trickiest part of marketing today.
Your videos should create awareness, affinity and purchase intent for your brand. That’s the best way branded videos can help your business.
Branded Video Research
Research done by ShutterStock on branded videos says:
When someone looks for something online they are more likely to click on a video
96% of people are more likely to open an email with a video link
60% of all the data in the world is videos
As of 2014 36% of all videos watched are advertisements
Theses statistics aren’t hard to believe, with social media portals and instant messaging being as popular as they are. Not having a brand video to send out in these portals sounds almost crazy.
In addition, Single Grain Analytics found that 52% of shoppers admit that watching versus reading makes them more confident when purchasing a product or service.
Originality and creativity are your best friends when looking for connectivity with your audience.
At NuZoo our main goal is to get you the best results by having innovative ideas and using them to increase the engagement with your target audience.
We work to give you innovative videos that stay true to your brand, are goal-oriented and give you a strong, memorable visual of your company, products and services.
Contact NuZoo Media and let us produce your branded video!
A video production company can do a lot for your business. In today’s online and mobile world, a professional video is critical to marketing your business. According to DigitalSherpa, videos increase people’s understanding of your product or service by 74%.
Marketing Strategy Plan
Not only will a video production company shoot your video, but they’ll lay out a plan to reach your audience effectively. A video production company can help you identify your target audience, and help you choose what kind of video is most suitable for your products or service. Storytelling, customer testimonials and tutorials are just a few of the many options.
Video and Search Engine Optimization (SEO)
Search engine optimization (SEO) isn’t just for websites. Google owns YouTube now, and searchable video drives many marketing campaigns and web traffic. A video production company will help get your video posted and indexed on various social media platforms, giving your company an SEO boost. Other SEO methods that your video production company may use include transcribing your videos, identifying and adding key words and tags. A video production company can also review and compile the stats of your video to determine where people are watching it, how many times it’s been viewed and repeat traffic. This is the kind of data that can help you make decisions about future video marketing efforts.
They’ve Got All the Equipment
And they know how to use it. A video production company’s equipment involves high def cameras, appropriate lighting and professional audio equipment, including a variety of microphones. Lighting and audio are very important to making any video look and sound professional. Lighting can create the tone, atmosphere and mood to help sell your products and services. Don’t underestimate the audio, either. If you don’t have good audio quality then you don’t have a video. Great footage without good sound is not a successful video.
Just go to YouTube and you’ll see plenty of cell phone marketing videos that aren’t selling anything. Don’t be one of those companies.
People are Attracted To the Visuals So Give Them What They Want
Contact NuZoo today to discuss how using video to increase sales can be part of your strategy. We’ll help you identify the type of video that’s right for you.
How cool would it be if you could make choices in a video you’re watching? With interactive video you can.
Interactive video allows the viewer to interact with the video by selecting choices through touch, sound and clicks. Viewers can do more than sit back and watch.
Interactive video can be used for many types of purposes from shopping to story telling.
Not only are they entertaining and engaging, but these appealing videos make people want to watch them again. Interactive videos inspire viewers to replay them on average up to three times, according to Entrepreneur.
Customizable Storylines
You can use interactive video to tell a story, with viewers making plot choices. This is what Pepsi does in their video “Now is What You Make It.” Viewers can click on a pop up icon to unveil a new scene. Another way to use interactive video to tell a story is to make a choice to change the direction of the story. Viewers can take part in the fate of the story. If they don’t like it, they can always try another choice. Andy Grammar’s music video “Keep Your Head Up” uses this type of interaction.
Shopping Through Video
Producing videos to market new products has become commonplace in our visual and mobile era. But the latest twist lets you shop and buy through video. While the interactive video is playing you can click on icons that allow you to purchase products. This video of Ben Sherman’s 2012-2013 collection is one example of apparel shopping though video. In the video, as each model walks by, an icon of the outfit pops up in the corner. When you click on it, you can view item options like sizes and colors, and prices and purchase it immediately.
How To’s and Tutorials
Using interactive video you can learn how to do things by making choices and becoming part of the process. This DIY method immerses you in the tutorial and may help you learn more. The Cupcake Adventure tutorial shows you how to make cupcakes while you choose the flavors. People are apt to learn and retain more information when they take part in the process rather than watching.
Contact NuZoo to discuss what type of
interactive video is best for you.
Making a great video is just a small part of what it takes to attract attention to your company.
You also need a video marketing strategy.
Now that you have a video, people need to know your video is out there. You want to generate traffic to your video by reaching your target audience. There are several strategies and techniques to do so.
Embed your videos
According to Rob Ciampa from Content Marketing Institute, a great marketing video strategy is to intertwine videos and websites. Include your website in your videos and vise versa. For example, If you want to sell a product on your website, having a video of the product on the website can be very effective. Customers will get more insight on the product as well as how the product can be used.
Social Network Approach
Put your videos everywhere. We want to see them on Facebook, Twitter, YouTube, and Pinterest. People can watch your videos right on your Facebook page. If your business is on Twitter, create tweets about your video. More and more people are getting onto these platforms everyday.
YouTube Advertising
Take advantage of this. Your advertisement can be featured in a wide variety of YouTube videos. When a person clicks on a video a short advertisement will come up before they watch the video. These may be more effective than side ads on Google. The cool feature of YouTube advertising is you can select the target audience age, interests, and location. After all, YouTube is the number one video website. According to CMO, people are 27 times more likely to click through online video ads than textual ads.
Transcript Search
Gregory Moore says search engines like YouTube and Google can pick up transcripts so coming across your video will be more likely. Add your target keywords in your video. This can allow every word you are saying in your video to be searched.Having the spoken words in text can increase engagement and boost your SEO. Remember that Google owns YouTube, making it even more likely your videos will rank high in a search according to Search Engine Watch.
Tagging and Descriptions
In order for people to come across your video, you need to come up with a variety of relevant keywords. Also, take advantage of the description box on YouTube. Include links for your website and any social media pages you have. You can take a description you already have from your website or blog and reuse it.
NuZoo has produced many marketing videos for businesses just like yours.
We can plan a good video marketing strategy for you. We’ll help you identify the type of video that’s right for you. Whether you are trying to sell a product or just educate people we can help you find the right way to do so.
We’ve written before about the importance of video in business, and that YouTube is the number 2 search engine and dominant video channel.
Making a great video is just a small part of what it takes to attract attention to your company.