Trying to figure out WordPress on your own? Sign up for WordPress Bootcamp and learn the basics in just one 3-hour workshop.
FREE Practice Site
Each WordPress Bootcamp attendee will be given a free practice site for 30 days, set up and ready to use with a theme, graphics and plugins.
Highlights of WordPress Bootcamp
A practice site that you can keep for 30 days
Hands-on training
Small class size
Easy-to-follow pace
WordPress Topics
Logging in
The Dashboard
Themes and Menus
Plugins
Create and publish articles
How to add images
At just $250 for a 2-hour workshop this is the perfect Bootcamp for those new to WordPress or if you’re tired of trying to figure it out on your own.
Personalized Training
Mary Joan has been teaching WordPress since 2007. She specializes in design and development of WordPress web sites for small businesses, entrepreneurs, non-profits and civic organizations.
In addition she offers personalized training to NuZoo Media clients so they can manage their own web sites.
When you own a business you’re always looking for ways to better organize various tasks and operations management. With so many applications and services, it gets hard deciding which ones are worth the time and money to invest in.
Your website SEO and email marketing are often the victims of the budget and time management crunch.
What’s the Best Website SEO?
At NuZoo we use WordPress for websites and MailChimp for email marketing for our clients and ourselves. They help run our business and provide the best service to our clients.
These two free and user-friendly tools save time and money, increasing your website’s search engine optimization (SEO) and reaching your clients’ inbox with discounts, sales and links directly to your website.
WordPress May Be the Best Website SEO Tool
Used by small businesses and Fortune 500 companies everywhere WordPress is free software that helps you create your own website. In about 10 years WordPress has evolved from being the darling of bloggers to the workhorse of the business world because it’s free, easy to use and maintain, and has a staggering number of free themes and plugins that add almost any website design and functionality you need. Many of these themes are also mobile and responsive, which help give it the title of best website SEO tool here at NuZoo Media.
WordPress is also popular because it’s search engine-friendly, giving your website a boost in today’s essential search engine optimization (SEO) world.
Whether you need a storefront, take applications online, show videos or want a beautiful and SEO-friendly website, WordPress themes and plugins can do the job. You can also integrate all your social media profiles as well as track the site’s statistics allowing you to make website changes based on your visitors’ habits. Customization and upkeep is easy and simple.
At NuZoo we’ve been using WordPress for our clients and ourselves since 2007. With a content management system that’s intuitive and user-friendly we’ve successfully trained dozens of people who aren’t programmers to maintain their own websites.
Give us a call and find out how NuZoo can transform your website into a search engine friendly marketing tool that you can easily manage and maintain.
Here at NuZoo, we also want to tell you why we think MailChimp is the best email marketing tool for you.
The term Call to Action, or CTA is regularly used when it comes to websites. Whether you know it or not, your website more than likely has a CTA. A call to action is a button or link that you place on your website’s homepage to drive prospective customers to become leads by filling out a form on a landing page. The purpose of having a call to action on your website is to attract visitors and turn them into customers. Your CTA can be anything that essentially pushes your visitor to do something. This can be a link or button to download something, starting a free trial, making an appointment, or getting a free consultation.
Call to Action Best Practices
To have a CTA that drives visitors, it’s beneficial to follow these best practices:
Your CTA should be aesthetically appealing; it needs to make the visitor want to click on it
The copy of the CTA should be brief, having as few words as possible while still getting the idea across
Start the copy with a verb. Tell your visitor what you want them to do with the first word ~ download, register, sign up, etc.
Make sure your CTA is located in a convenient spot and somewhere you know your visitor will see
While it’s not crucial, it’s beneficial to make sure your contrasting your CTA to your website’s colors. This presents a sense of cohesiveness to your website and is visually pleasing; your CTA should fit with the overall design.
It should stand out and be large enough to see, but not distract from other important content on your page.
Optimize Your Call To Action
In addition to these best practices there are also other ways to optimize your call to action usage. You can use your CTA to prompt visitors to share your content. Using buttons linked to your social media sites, such as YouTube, Facebook, Instagram, and more can drive customers to become more involved with your company as well as share it with their friends and follwers, generating a greater potential for new customers.
You also can use your CTA to further encourage leads to purchase your product or service. To incorporate this idea into your CTA, use it to tempt your visitor with an offer that relates to your product. For example, you can offer your visitor a free trial or demo, which will hopefully lead to a purchase and a new loyal customer.
Finally, you can use your CTA to close the sale. Use your CTA to inspire your visitor to buy your product or service. You can make potential customers feel comfortable enough to engage with your company by providing a friendly and clear CTA that prompts them to purchase.
The new Mitzvah Studio website uses interactive parallax scrolling to engage visitors and show off its’ services.
NuZoo has designed the initial web presence for Mitzvah Studio, a video and photography studio specializing in bar and bat mitzvahs, weddings, and other events. Using the design technique of interactive parallax scrolling, NuZoo has created an engaging and interactive experience for website visitors.
The user-friendly style makes the site easy to navigate and find information. The sophisticated design improves visitor perception of the website.
The interactive parallax scrolling effect involves moving background and foreground images at varying speeds to create the illusion of 3D depth.
We use oversized photographs from Mitzvah Studio‘s portfolio throughout the site, and the powerful visuals bring their services to light.
Mitzvah Studio serves the greater Chicagoland area. They photograph and film weddings; bar and bat mitzvahs; rehearsals; parties; and other events.
When you own a business you’re always looking for ways to better organize various tasks and operations management. With so many applications and services, it gets hard deciding which ones are worth the time and money to invest in.
What’s a Call To Action?