A company’s website should be taken seriously and look as professional as it can. It should be unique with advanced features and consistent with branding.
Leave website building up to a web design company. While online-website builders seem fast and easy, they can dramatically limit your website’s potential. If you hire a web design company they can make your website easy to navigate, functional and SEO-friendly.
Here are some of the most important reasons to hire a web design company.
Avoid Using Standard Templates
With free website builders come standard templates that thousands of other companies are using. Because you are competing with so many companies, it’s important that your website is unique and tailored to fit your business. If you hire a web design company, they can customize a website for your business. Web designers are detail oriented and will carefully consider all aspects of the website that will compliment your branding.
Increase Search Engine Optimization (SEO)
Web designers know all the tools to help increase your ranking in search engines. Search Engine Optimization (SEO) is one of the most effective ways to increase traffic onto your site. There are various ways to increase SEO from site construction to keywords, linking articles and adding meta descriptions. If you hire a web design company they will optimize the site with all the latest SEO methodologies.
Track Your Traffic
Tracking traffic is another reason to hire a web design company. Managing the stats from your website traffic can be a full-time job, but it’s important. Those stats will tell you where your site visitors are coming from, what pages they’ve looked at and where your site ranks for search term queries, which all help you to make changes on your site. A good web design company can manage the stats, compile reports for you and make recommendations on landing pages, changes to site structure and content to help boost your organic ranking.
Advanced Functions
There are many functions a web design company can build into your website that an online-builder can’t. Flat design and parallax scrolling are new and innovative trends that web designers can build for you. They can also add shopping carts, blogs, advertising and video.
Train You To Use Your Site
Web designers want to give you a fantastic website, but don’t want you to be stumped when trying to add content or make changes. Your web designer can show you how to update articles, add graphics and blog.
In short a web design company can make your website easy to navigate, functional and SEO-friendly.
Contact NuZoo to talk about how we can be of service to you.
Getting customers onto your website is great, but how do we increase online traffic return?
Keeping your customers informed about your business can help maintain loyalty. Customers’ attention needs to be earned; here are some of the best practices.
Stay in Touch With Your Customers
Get their emails, so that they hear from you. Have an email- list of people so you can send them promotions by sharing promotions, news, tips and trends, and new products. Sending out emails is a good way for customers to remember you, and by adding links to your website in the email you make it easy to generate online traffic return.
Customize Emails
Know what your customers are interested in and keep them up to date on industry news and trends that affect their business. That way you send them emails that are most relevant to their interests. It’s always great to use their name in the content, so it looks more personal. Send them emails of products that they would most likely appeal to them, rather than a general email. And remember it’s never about you, it’s always about the customers.
Loyalty Programs
This is a great way for thanking your customers for being a part of your business. Customers can feel appreciated when the business is doing something for them. Loyalty programs are great, because people love racking up points. According to Shephkeyen, 54% of Americans would use a business more if the company had a loyalty reward.
Encourage Them To Share
Getting your customers to share your website with people they know is a fast and easy way to expand your audience. Customers can share your website through social media accounts. You can also give rewards for customers who refer another person to your business. Sharing is as easy as a click of a button, so it is not too much to ask for.
Photo courtesy of Stuart Miles, FreeDigitalPhotos.net
Responsive web site or mobile web site? If that’s the question you’re asking yourself, how about this answer: a web site that is both responsive and mobile.
Responsive Web Site and Mobile Web Site
You can have both a responsive web site and a mobile web site all in one. In fact, you don’t really want a separate mobile web site because then you will have two URLS, and two web sites to update and maintain.
Having two web site URLs will also dilute your web site traffic because you will have two URLs for each page rather than just one. According to Google’s Distinguished Engineer Matt Cutts going with a responsive web site design gives you a better chance of ranking higher on Google.
“In general, I wouldn’t worry about a site that is using responsive design losing SEO benefits because by definition you’ve got the same URL,” Cutts said in his video titled “Is there an SEO disadvantage to using responsive design instead of separate mobile URLs?” “So in theory, if you do a mobile version of the site, if you don’t handle that well and you don’t do the rel=canonical and all those sorts of things, then you might, in theory, divide the PageRank between those two pages. But if you have responsive design then everything is handled from one URL, so the PageRank doesn’t get divided, everything works fine.”
What is A Responsive Web Site?
What exactly is a responsive web site? A responsive web site is a design that scales to any screen size from mobile to laptop to desktop. So your page size will be taken into account and the page will work fine on whatever device it’s viewed.
Sounds a lot like a mobile site doesn’t it?
Chicago web design company NuZoo Media designs sites that are both responsive and mobile. We offer unique design, personal service, and competitive pricing. We consider your target audience, brand and site purpose before we begin.
As a Chicago web design company we can help with website updates that can benefit your company. A website can always use some improving, but some are crucial for this day and age. It’s time to sweep away the dust and give your website a boost.
Here are some updates your website might need:
It’s Not Responsive
One of the best website updates is reconstructing for a responsive website. A responsive website will generally be modified to fit the device screen. Media, texts, and tabs are more accessible and size-appropriate. With a diverse collection of devices such as Ipads, tablets, smartphones, laptops, and desktops, it’s important that websites can be easily accessible and readable no matter the device. Fluid layouts, media and text will adjust to accommodate the device according to SmashMagazine.
What you don’t want is a one size fits all website. 46% of people using mobile devices have said they have trouble viewing a website that does not adjust to their device according to B2C.
It’s Not Mobile
Without a mobile website, your website might be difficult to navigate on a smartphone . The pictures might be too big, the fonts too small, and tabs too tiny to click on. A mobile website should have simpler page designs, large text and buttons according to Entrepreneur.
Redesigning a website to become mobile friendly is a momentous move for your business, because people are ditching their desktops for smartphones. By 2017, 91% of internet users will access internet through their phones according to Dazeinfo. With that being said, it’s critical that consumers can have a pleasant and easy experience looking through your website.
It Doesn’t Look Updated
With all the new web design trends, it is easy to be behind. Some of the most popular trends include a clutter-free website with a central focus. Images and typography are bolder and bigger. Another way to update your website is to add in a blog. Blogging encourages conversation and interactions with customers.
Considering these website updates is important because site visitors will judge your business based on the capabilities of your website.
Contact NuZoo to find out what website updates suit your site.
A company’s website should be taken seriously and look as professional as it can. It should be unique with advanced features and consistent with branding.
As a Chicago w