According to Google AdWords Keyword Planner, the keyword SEO averaged 673,000 monthly searches versus 74,000 for search engine optimization in the last 12 months.
I compared the following search terms in the keyword planner for the last 12 months and here are the results.
Email or E-mail?
Some people speculate that nobody under 30 uses “e-mail” anymore. The New York Times still does, but they’re also using “web site”. The Associated Press Stylebook has been recommending email since 2011, according to the AP Style book.
Then which is it, email or e-mail?
An important thing to consider is how people are typing the word on their mobile devices. People type email rather than e-mail because it’s easier; they don’t want to search on their keyboards for the hyphen, so email is the way to go. The difference in the monthly search is staggering: email 11,100,000 versus e-mail 1,220,000, an almost 10 to 1 ratio.
Smartphone or Smart Phone
This is one of the big ones. And if you guessed smartphone you’d be right. In the last year smartphone averaged 1,000,000 monthly searches versus 60,000 for smart phone. People have a tendency to go for the one word choice because it’s easier to type, so smartphone wins. Dictionaries also now have it as one word.
Website or Web site
Publications like The New York Times still use the phrase “web site” according to Grammarist. But we’re focused on optimizing word usage. If you look at other words using the root word web, webcam and webmaster are all one words, so website should be, too, right? Yes; monthly search stats over the last 12 months have it averaging 246,000 monthly versus 27,100 for web site.
You say tomato, I say tomahto. Not a big deal. What about email or e-mail? Now a big deal.