Measurement Specialties | SEO Case Study

Challenge

To produce search engine results of the company’s core products, and a professionally branded web site with a content management system. The company’s rapid international growth through acquisition left the static web site unorganized and difficult to navigate, with obsolete information, and invisible in online searches.

Solution

NuZoo produced a detailed study of the existing site and its flaws, and then a comprehensive SEO strategy, followed by infrastructure recommendations and a web site design that supported the new SEO strategy.

The 73-page SEO Rollout Strategy detailed Before, During and After Site Production Action Items, including web content and linking strategies, specific page names and titles, keyword research, and page layout. The accompanying 47-page Solution Architecture Report documented the technical obstacles and failures of the existing site, and detailed comparisons and recommendations on content management systems, web site structure, and coding and application languages that supported the new SEO strategy.

Results

• The new site consistently comes up on the first page of Google, Yahoo, MSNBC, Ask.com, and other major search engines when searching on the company’s core products.
• The new site has consistent navigation throughout the site, and a professional, consistent, look and feel that promotes the company’s brand.
• Employees in the U.S., Europe, Asia and South America can now update their content easily.