Getting customers onto your website is great, but how do we increase online traffic return?
Keeping your customers informed about your business can help maintain loyalty. Customers’ attention needs to be earned; here are some of the best practices.
Stay in Touch With Your Customers
Get their emails, so that they hear from you. Have an email- list of people so you can send them promotions by sharing promotions, news, tips and trends, and new products. Sending out emails is a good way for customers to remember you, and by adding links to your website in the email you make it easy to generate online traffic return.
Customize Emails
Know what your customers are interested in and keep them up to date on industry news and trends that affect their business. That way you send them emails that are most relevant to their interests. It’s always great to use their name in the content, so it looks more personal. Send them emails of products that they would most likely appeal to them, rather than a general email. And remember it’s never about you, it’s always about the customers.
Loyalty Programs
This is a great way for thanking your customers for being a part of your business. Customers can feel appreciated when the business is doing something for them. Loyalty programs are great, because people love racking up points. According to Shephkeyen, 54% of Americans would use a business more if the company had a loyalty reward.
Encourage Them To Share
Getting your customers to share your website with people they know is a fast and easy way to expand your audience. Customers can share your website through social media accounts. You can also give rewards for customers who refer another person to your business. Sharing is as easy as a click of a button, so it is not too much to ask for.
Photo courtesy of Stuart Miles, FreeDigitalPhotos.net