You say tomato, I say tomahto. Not a big deal. What about email or e-mail? Now a big deal. Online search has many tricky word and phrase usages. The difference could cost you traffic, business and money. Keywords are critical for your website. Is it email or e-mail? You should spell based on how people more »
We’ve written before about the importance of video in business, and that YouTube is the number 2 search engine and dominant video channel. But remember that branding is still the key to making your company stand out. Branding involves creating a name and image for a product in the consumer’s mind. Branded Video Views Soar more »
Blog posts are a great part of content marketing. It does a lot for your business including increasing traffic, building trust with customers and humanizing your business. Most importantly, it informs your customers about your products/services. However, blogging requires planning just like all other marketing efforts. Here are some helpful tips that can get you ahead more »
One of the most important strategies of getting your business out there is optimizing your content for the web. You may have good content about your product or service but the way it’s structured makes a significant difference to search ranking. Here are effective approaches to attracting traffic to your website. Most Important Information First Using more »